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Breaking a myth: Social media marketing for B2B businesses!

B2B businesses still believe that social media marketing is not for them. Even to this day B2B companies are still sceptical of the benefits of social media for their business. Nevertheless, social media marketing done in the right way is very effective for B2B companies. We will

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Creating a B2B Digital Marketing Plan

  Many businesses believe that Digital Marketing has no place in the strategic planning for B2B marketing. This is because traditionally B2B business have mostly relied on above-the-line marketing, work-of-mouth, referrals and networking. One of the most important thing to bear in mind is: Who is the person/business

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Digital Marketing: Real Estate company’s way to increase sales

Nowadays, companies in every sector need to have an online presence. Many already have a website and are present on social media but is it done intelligently, is it attracting potential client and more importantly has your online presence been able to provide you with solid leads?

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Should you hire in-house or outsource to a digital marketing agency?

The trend since a few years is for companies to hire an in-house team for their digital marketing. The main reason that companies put forward is that an in-house digital marketing team is more connected to your companies and your brands. They have an in-depth knowledge of

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5 common mistakes that make your website look unprofessional

5 common mistakes that make your website look unprofessional

Nowadays, everything is interconnected and websites play a very crucial part in every business. A small website mistake may cause a negative and unprofessional impact on your business. In order to create a good user experience for your visitors, make sure to avoid these 5 common website

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4 PPC errors to avoid in your advertising campaign

4 PPC errors to avoid in your advertising campaign

One of the quickest and effective way to attract potential customers to your website is through pay-per-click advertising. Using Tools such as Google AdWords, business owners can display their ads in the sponsored results section of search results page and pay an amount when someone clicks through

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SEO for Businesses: The Ultimate SEO Checklist

SEO for Businesses: The Ultimate SEO Checklist

Want to improve your organic traffic, conversion rates, return on investment and improve your position in search engine results? This SEO checklist can help! Search Engine Optimization (SEO) is a set of marketing and technical practices that helps you get on top of search engine results when

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How to use SEO to win more hotel booking revenue

How to use SEO to win more hotel booking revenue

Dear hotel marketers, what is your top priority? With the rapidly growing competition, emerging technologies and millions of potential consumers online, we know that your top target is to make it easier for potential guests to find your hotels online, right? But the question is, how will

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Top 6 Successful PPC Strategies for Hotels in 2015

Top 6 Successful PPC Strategies for Hotels in 2015

Is Pay-Per-Click (PPC) advertising part of your hotel marketing plan? PPC, also known as paid search or search engine marketing can attract more potential travellers to your website and convert the traffic into instant online booking! Even if you don’t have it active all the time, it

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5 Common Mistakes for Hotels to Avoid

5 Common Mistakes for Hotels to Avoid

Not having a presence on different screens: Most of the travellers utilize their smartphones to do online bookings or to approach travel related information. This makes it very important to have a website which works well on various screens, or else your hotel may miss out on

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