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The importance of Inbound marketing for your business

  Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. This type of marketing tries to make it easier for customers, who are already actively looking

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Creating a B2B Digital Marketing Plan

  Many businesses believe that Digital Marketing has no place in the strategic planning for B2B marketing. This is because traditionally B2B business have mostly relied on above-the-line marketing, work-of-mouth, referrals and networking. One of the most important thing to bear in mind is: Who is the person/business

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Digital Marketing: Real Estate company’s way to increase sales

Nowadays, companies in every sector need to have an online presence. Many already have a website and are present on social media but is it done intelligently, is it attracting potential client and more importantly has your online presence been able to provide you with solid leads?

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Facebook Remarketing: What you need to know

Why Facebook? Well, because the whole world is on Facebook. So there is a really high possibility that all people who have visited your website are already hanging out on Facebook. And with Facebook Remarketing you could easily reach out to them as many times as you

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INSTA_BRANDING with Instagram

What if Mickey Mouse was ‘insta-blogging’ about mini’s crazy cooking? What about Disneyland Paris ‘insta-picturing’ their daily chariots parades? And what’s with harry potter uploading wizardry selfies on the social media’s most engaging platform for photos – INSTAGRAM? If the fairy land mayors are able to sell

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4 PPC errors to avoid in your advertising campaign

4 PPC errors to avoid in your advertising campaign

One of the quickest and effective way to attract potential customers to your website is through pay-per-click advertising. Using Tools such as Google AdWords, business owners can display their ads in the sponsored results section of search results page and pay an amount when someone clicks through

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Benefits of Pay-Per-Click (PPC) Advertising

Benefits of Pay-Per-Click (PPC) Advertising

PPC is an online advertising whereby links that are sponsored are being purchased by the search engine results. PPC requires you to pay a fee to have your website displayed on the search engine results page. The fee you pay is either based on clicks or the

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Website: http://spheremedia.mu
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