Video Marketing: 5 Trends You Cannot Ignore In 2023

In recent years, video marketing has over taken the digital world. Videos are now found everywhere on digital platforms, spanning from social media to websites, and they are significantly reshaping the ways in which businesses promote and market their products and services.

Undoubtedly, its power to engage, educate, and entertain the audience makes it one of the most dynamic and consumed forms of content today.

Why Should You Opt For Video Marketing?

Enhances SEO

Google places a high value on optimized video content for SEO objectives. Video content that features engaging titles and descriptions, visually appealing and relevant thumbnails, and mobile optimization can effectively boost viewer engagement and generate consumer interest, resulting in a substantial increase in organic traffic to your website. 

It’s essential to note that Google considers traffic and click-throughs to be important ranking factors. Furthermore, integrating high-quality video content not only enhances your website’s design but also encourages increased user interaction. 

The various types of videos 

Videos allow businesses to present their brand story and value proposition compellingly and memorably, making them the preferred digital marketing strategy.

The five most important video marketing trends to watch for in 2023.

1.Video feeds in real time

Businesses can connect with their customers in new and authentic ways by using live streaming. It allows for real-time audience participation while also recording and reusing live streams. While live video is a well-known and cost-effective method of developing deeper relationships with your audience, it must also be of high quality to maintain a positive brand reputation and trust.

Here are some amazing trends that highlight the importance of using live video in 2023:

• The video streaming market is expected to hit $330.51 billion by 2030 at a global level. (Source: Grand View Research)
• Facebook live videos lead to 6X more interactions than regular videos. (Source: Truelist)

2. Social media stories

Social media stories are a casual form of content that can easily allow audiences to look inside your brand and connect with your company’s culture, leading to higher trust. They offer more digestible content to your viewers as they can easily consume your story sequence without having to scroll on your newsfeed and filter through a mixed assortment of your content. 

Moreover, brands can provide trending information and necessary updates immediately through this raw, short-lived content to the audiences.

The concept of ephemeral content, which was first introduced by Snapchat, involves content that disappears after 24 hours. Instagram later adopted this format and called it ‘story’, and since then, it has become a widely used feature across multiple social media platforms, including TikTok, Facebook, and WhatsApp.

Stories are still popular in 2023, as evidenced by the statistics below; 

• 70% of people view Instagram stories daily. (Source: SocialPilot)
• 57% of the brands consider Facebook stories to effectively promote their products. (Source: SocialPilot)

3. Videos in AR/VR

Artificial reality and virtual reality have gradually become more prevalent in our daily routines, but in 2023, they are expected to reach a significant turning point. These technologies will not only become more accessible for creators, but consumers will also display a growing fascination with this type of interactive content. Shopify AR, for example, is an augmented reality app used by online store owners to provide customers with an immersive shopping experience. 

They can provide videos and 3D assets of their products to help customers have a better understanding of their function and size and guide them more effectively in their buying decision. Below are some interesting statistics:

• By 2023, the global virtual and augmented reality market will hit $142.4 billion. (Source: Yordstudio)
• The market for virtual reality software will grow to $19 billion by 2024. (Source: gmihub)

4. Shoppable Videos

Shoppable videos are great means to satisfy the rising demands of customers for physical experiences. They help to create a seamless experience between what is being viewed and advertised within the video player and make it possible for consumers to directly and instantly purchase the product they are watching by simply clicking on the video. 

Shoppable videos undoubtedly simplify customer journey, and increases customer engagement and conversion rates, benefitting both the latter and the service provider.

5. Silent Videos

When you browse through social media sites, you may observe that the majority of videos start playing without sound, requiring you to tap on them to activate the audio. This is because such videos are more accessible and easier to watch, especially by audiences who are at work or other premises. 

Even individuals with hearing impairments can appreciate being able to watch videos with the same experience as everyone else. Here are some interesting facts:

• LinkedIn users are 70% more likely to watch videos that allow silent viewing on the platform. (Source: Mango Media)
• 92% of customers watch videos without sound, and 50% rely on captions. (Source: Invideo)

Compelling Content to Supplement Your Video Strategy 

To be successful, the video should be accompanied by a strong marketing strategy. This can be accomplished by:

• Rather than displaying your brand as sales, use the power of storytelling to elicit positive emotions.
• Attempting to capture the attention of the audience within the first 10 seconds of the video.
• Closed captions are included because audiences are increasingly watching videos without sound.
• Always include a call-to-action button at the end of your video so that viewers know what to do next.

As a Digital Marketing Agency in Mauritius, we firmly believe that video marketing is a crucial tool for businesses to broaden their audience reach and establish strong customer relationships. If executed properly, video marketing can be a valuable asset for any company.

Read more: https://spheremedia.mu/search-engine-optimisation-seo/