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Instagram album is here! Instagrammers are loving it and you, companies should too

On March 21, 2017   /   Digital News, Social Media, Tech News  

  Instagram is introducing the ability to add up to 10 photos and videos to a single post, album-style. Users can swipe through to see each individual piece of content in the post. This change means you can essentially create carousel ads for free. For those who are not

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4 Digital marketing myths debunked!

On March 16, 2017   /   Digital News, Facebook, Social Media, Tech News  

Social media is evolving and that means it’s also changing the way we do business. Although it’s picked up in the last few years, the idea of social media marketing for your business has been around long enough to have spurred a few misconceptions. Sphere Media has

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Luxury brands – Digital Marketing is for you also!

On February 16, 2017   /   Digital News, Facebook, Social Media, Tech News, Twitter  

Luxury brands tend to believe that social media platforms are not for them. It’s too “mass” not exclusive enough. But being luxurious does not mean these brands should neglect social media and digital marketing. Let’s not forget that your target market is more connected than the rest

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THE SOCIAL MEDIA 2017 MOVE: Predictions and tips

On January 30, 2017   /   Digital News, Facebook, Online Innovation, Social Media, Tech News  

Today, Business owners and corporate leaders are most aware of the triple mantra to effective marketing strategy: A killing web design, an immaculate social media presence, and an excellent community relationship. However Social media is an ongoing growing platform; With everyday improvements and innovations, business owners should

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How is Google ALLO different to Whatsapp?

On January 17, 2017   /   Apps & Software, Digital News, Tech News, WhatsApp  

Trying to Outlook WhatsApp’s Monopoly isn’t easy stuff at all. However, Google hopes that its new app, Allo, will persuade people to leave WhatsApp, the social media guru, Facebook Messenger and Viber behind. It is indeed an uphill struggle but Allo, which is available on iOS and

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Top 10 trends social marketers need to look out for in 2017

On January 6, 2017   /   Digital News, Facebook, Social Media, Tech News  

Social networks have been with us for just over a decade but it sure feels like forever. I do remember the first social media platform I signed up to – Hi5! And mind you, it was a long time back. Hi5 gave way to Facebook (FB), Twitter,

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Digital Marketing: Real Estate company’s way to increase sales

On August 30, 2016   /   Advertising, Business, Company News, Digital News, PPC Advertising, Social Media, Tech News  

Nowadays, companies in every sector need to have an online presence. Many already have a website and are present on social media but is it done intelligently, is it attracting potential client and more importantly has your online presence been able to provide you with solid leads?

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Should you hire in-house or outsource to a digital marketing agency?

On June 17, 2016   /   Business, Company News, Digital News, Tech News  

The trend since a few years is for companies to hire an in-house team for their digital marketing. The main reason that companies put forward is that an in-house digital marketing team is more connected to your companies and your brands. They have an in-depth knowledge of

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Facebook Remarketing: What you need to know

On June 6, 2016   /   Digital News, Email Marketing, Facebook, PPC Advertising, Social Media  

Why Facebook? Well, because the whole world is on Facebook. So there is a really high possibility that all people who have visited your website are already hanging out on Facebook. And with Facebook Remarketing you could easily reach out to them as many times as you

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RESTAURANT MARKETING TIPS THE WINNING MANTRA

On April 20, 2016   /   Digital News, Facebook, Search Engine Optimization (SEO), Social Media, Tech News  

From the fine dinette set up to the perfectly centered bow-tie of the concierge-guy, every single detail present within the restaurant environment will be scrutinise carefully and will eventually contribute to its brand proliferation and return on investment. However backstage, the finesse plays a greater role: For

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