Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. This type of marketing tries to make it easier for customers, who are already actively looking
Read more →B2B businesses still believe that social media marketing is not for them. Even to this day B2B companies are still sceptical of the benefits of social media for their business. Nevertheless, social media marketing done in the right way is very effective for B2B companies. We will
Read more →Many businesses believe that Digital Marketing has no place in the strategic planning for B2B marketing. This is because traditionally B2B business have mostly relied on above-the-line marketing, work-of-mouth, referrals and networking. One of the most important thing to bear in mind is: Who is the person/business
Read more →Instagram is introducing the ability to add up to 10 photos and videos to a single post, album-style. Users can swipe through to see each individual piece of content in the post. This change means you can essentially create carousel ads for free. For those who are not
Read more →Social media is evolving and that means it’s also changing the way we do business. Although it’s picked up in the last few years, the idea of social media marketing for your business has been around long enough to have spurred a few misconceptions. Sphere Media has
Read more →Luxury brands tend to believe that social media platforms are not for them. It’s too “mass” not exclusive enough. But being luxurious does not mean these brands should neglect social media and digital marketing. Let’s not forget that your target market is more connected than the rest
Read more →Today, Business owners and corporate leaders are most aware of the triple mantra to effective marketing strategy: A killing web design, an immaculate social media presence, and an excellent community relationship. However Social media is an ongoing growing platform; With everyday improvements and innovations, business owners should
Read more →Trying to Outlook WhatsApp’s Monopoly isn’t easy stuff at all. However, Google hopes that its new app, Allo, will persuade people to leave WhatsApp, the social media guru, Facebook Messenger and Viber behind. It is indeed an uphill struggle but Allo, which is available on iOS and
Read more →Social networks have been with us for just over a decade but it sure feels like forever. I do remember the first social media platform I signed up to – Hi5! And mind you, it was a long time back. Hi5 gave way to Facebook (FB), Twitter,
Read more →Nowadays, companies in every sector need to have an online presence. Many already have a website and are present on social media but is it done intelligently, is it attracting potential client and more importantly has your online presence been able to provide you with solid leads?
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