The digital environment is dynamic! Digital marketers are always looking for the next trend, to slight changes or new features on the various digital platforms. From increasing engagement and views of videos to high popularity of ephemeral content to increasingly intelligent AI, we will look into the
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With an increase in social media’s popularity and being proven as an effective and efficient marketing strategy, the marketing industry has seen a tremendous increase in ingenious social media campaigns. Some of the best and memorable social media campaigns created by organizations are Oreo, GoPro, Expedia, Taco
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SMS marketing is a powerful marketing tool. But if you do it, do it EFFECTIVELY. Otherwise don’t! One of the best things about SMS is that it can reach 100% of smartphones, making it the only mobile channel offering the widest reach. And it’s immediate; SMS messages
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Have you got your personalised can yet? Yes? We also have… It seems most of us have already joined the fun #ShareACoke campaign. However, do you have an idea as to where and when did Coca-Cola start this marketing campaign? Well, it all started in Sydney, Australia
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Eat to live? Or live to eat? We think both are important, even though the second one sounds a bit more fascinating! Who doesn’t like to scroll through pictures of nicely arranged salads, sandwiches bursting with cheese and tomatoes and appetizingly-looking menus? Luckily, there are tons of
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Competition online is very fierce, thousands of brands are exposing their brands online, so how do you get yours noticed? Pay-Per-Click advertising or PPC in short, can not only draw attention, but go a long way from converting your efforts into sales. But how to get the
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If you sell products online, there are a number of steps you can take to increase your online sales. Through specific, targeted and relevant changes, you can increase your conversion rate and build a website that does the selling for you. No matter what you are selling
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Once considered as conundrum, marketing is now a quantifiable, data-based function. With the increasing digital marketing, today’s digital marketers consider customer data as their priority and no marketing decisions are made without closely consulting the data-analytics. The most important evolution in the history of marketing that has
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