There have been quite some announcements from Facebook, Instagram and WhatsApp. These social media platforms have released new products/tools/features or are testing new features for a future roll-out. Read on to know what’s happening. Facebook Releases Three New Products for Messenger: Facebook rolled out three new products
Read more →The digital environment is dynamic! Digital marketers are always looking for the next trend, to slight changes or new features on the various digital platforms. From increasing engagement and views of videos to high popularity of ephemeral content to increasingly intelligent AI, we will look into the
Read more →Nowadays, companies in every sector need to have an online presence. Many already have a website and are present on social media but is it done intelligently, is it attracting potential client and more importantly has your online presence been able to provide you with solid leads?
Read more →When most marketers think of social media they immediately relate it with brand building, and not to sales. After all, no one really buys products because of a Tweet, right? Wrong! The truth is that social media is much more than just a way to grow your
Read more →
With an increase in social media’s popularity and being proven as an effective and efficient marketing strategy, the marketing industry has seen a tremendous increase in ingenious social media campaigns. Some of the best and memorable social media campaigns created by organizations are Oreo, GoPro, Expedia, Taco
Read more →
SMS marketing is a powerful marketing tool. But if you do it, do it EFFECTIVELY. Otherwise don’t! One of the best things about SMS is that it can reach 100% of smartphones, making it the only mobile channel offering the widest reach. And it’s immediate; SMS messages
Read more →
Have you got your personalised can yet? Yes? We also have… It seems most of us have already joined the fun #ShareACoke campaign. However, do you have an idea as to where and when did Coca-Cola start this marketing campaign? Well, it all started in Sydney, Australia
Read more →
Eat to live? Or live to eat? We think both are important, even though the second one sounds a bit more fascinating! Who doesn’t like to scroll through pictures of nicely arranged salads, sandwiches bursting with cheese and tomatoes and appetizingly-looking menus? Luckily, there are tons of
Read more →
Competition online is very fierce, thousands of brands are exposing their brands online, so how do you get yours noticed? Pay-Per-Click advertising or PPC in short, can not only draw attention, but go a long way from converting your efforts into sales. But how to get the
Read more →
If you sell products online, there are a number of steps you can take to increase your online sales. Through specific, targeted and relevant changes, you can increase your conversion rate and build a website that does the selling for you. No matter what you are selling
Read more →
