SMS marketing is a powerful marketing tool. But if you do it, do it EFFECTIVELY. Otherwise don’t! One of the best things about SMS is that it can reach 100% of smartphones, making it the only mobile channel offering the widest reach. And it’s immediate; SMS messages
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SMS, which means “short message service,” is considered today, as an essential resource within the marketing world. SMS is becoming a progressively indispensable portion of an effective multi-channel marketing. Access to mobile communications is far easier than perceived and gaining access to mobile consumers can be as
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