Who are you talking to? How do they behave? How to get hold of them? How do you communicate with them?
Communicating to your client base is key to promoting to your business. However, the question is: how do you get hold of such information that will allow you to reach your audience. A strong, healthy, mostly campaign-driven, win-win database “acquisition” strategy is what we recommend to our clients.
Customer data can pop out from anywhere. Sales transactions in an organization’s Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems, customer interactions in marketing, customer service, social listening, online surveys, and consumer feedback are all things that generate data every day.
The questions lies, what exactly do we want to achieve with this data?
It’s how you manage and interpret this data that defines the overall success of your digital marketing strategy.
It is better to know who we are talking to in order to tailor our communication and marketing strategy. Efficiency lies in talking to 20 people who have “voiced out” an interest in your product and services than speaking to 200 unknown people, which could even lead to hurting your brand image.
Sphere Media Technologies is registered with the Data Protection Office in Mauritius.