Facebook ad sizes and specs: The social media marketing cheat sheet
Adept of social media marketing but to figure out the ads options turns out to be a tedious task? Don’t worry anymore! Facebook has recently made available a guide consisting of all the up-to-date specs that will help you get rid of the headache when choosing among the several images or videos dimensions.
Through social media marketing, brands can easily reach out to their target audience and potential customers. This form of internet marketing consists of posting texts, images and videos on platforms such as Facebook to boost audience engagement. With the phenomenal number of 1.9 billion daily active users, Facebook is considered to have the most sophisticated advertising system compared to Instagram or Messenger. However, along with the highest number of users also comes a higher level of competition.
Therefore, in order to optimize your Facebook ads and make them stand out, they should be designed according to the optimal dimensions and specifications while keeping in mind that the specs differ for different objectives. Making use of the appropriate Facebook ad sizes determines whether your social media campaign is a top or a flop one. Actually, by avoiding the use of pixelated or blurry images and hence obtaining the desired rendering, you can be sure that the attention of your target audience is being drawn and your goals are being attained.
There are several advantages of social media marketing starting from increasing your brand awareness to boosting the traffic and that would not be possible without a properly led campaign. Thus, it is essential to keep up with the ad sizes which are constantly being updated. That is exactly why this cheat sheet comes in handy! Navigating through all the ad sizes options can be confusing but with the aid of these guidelines, you are now armed to run excellent campaigns and ensure that your ads look good across all placements and devices.
Facebook video ad sizes:
Fb feed video specs
- Recommended video ratio: 4:5
- Facebook recommends uploading video with square (1:1) or vertical (4:5, 9:16 and 16:9) aspect ratios, to maximize compatibility on both desktop and mobile screens
- Minimum Ad dimensions: 120 x 120 px
- Recommended file format: MP4, MOV, GIF
- Maximum video file size: 4GB
- Resolution: at least 1080 x 1080 pixels (highest resolution source video available)
- Letter and pillar boxing are not allowed.
- Video duration: Between 1 to 241 minutes
Facebook instant articles videos
- Resolution: at least 1080 x 1080 px
- Recommended video ratio: 9:16 to 16:9
- Max video file size: 4GB
- Video duration: Between 1 to 240 minutes
- Recommended file format: MP4, MOV, GIF
Facebook in-stream videos
- Resolution: at least 1080 x 1080 px
- Recommended video ratio: 16:9 or 1:1 (but supports from 9:16 to 9:16)
- Max Video file size: 4GB
- Video duration: 5 seconds to 10 minutes
Facebook marketplace video ads
- Recommended video ratio: 4:5 (but 9:16 to 16:9 is supported)
- Recommended file format: MP4, MOV, GIF
- Maximum video file size: 4GB
- Resolution: at least 1080 x 1080 pixels (highest resolution source video available)
- Video duration: Between 1 to 241 minutes
Facebook stories ad
- Resolution: Highest resolution available (at least 1080 x 1080 px)
- Recommended Video ratio: 9:16 (1.91 to 9:16 supported)
- Recommended file format: MP4, MOV, GIF
- Maximum file size: 4GB
- Maximum video duration: 2 minutes
Facebook video feeds
- Resolution: Highest resolution available (at least 1080 x 1080 px)
- Recommended Video ratio: 4:5 (16:9 to 9:16 supported)
- Maximum file size: 4GB
- Video duration: Between 1 second to 240 minutes
Facebook image ad size:
Facebook feed images
- Resolution: at least 1080 x 1080 pixels
- Minimum dimensions: 600 pixels x 600 pixels
- Aspect ratio: 1:91 to 1:1
- Recommended file format: .JPG or .PNG
Facebook right column images
- Ratio: 1:1 (1.91:1 to 1:1 supported)
- Minimum dimensions: 254 pixels x 133 pixels
- Resolution: at least 1080 x 1080
- Recommended file format: .JPG or .PNG
Facebook instant images
- Maximum file size: 30 MB
- Aspect ratio: 1.91:1 to 1:1
- Resolution: at least 1080 x 1080 px
- Recommended file format: .JPG or .PNG
Facebook marketplace images
- Maximum file size: 30 MB
- Aspect ratio: 1:1
- Resolution: at least 1080 x 1080 px
- Recommended file format: .JPG or .PN
Facebook stories
- Aspect ratio: 1:1
- Resolution: at least 1080 x 1080 px
- Minimum width: 500 px
- Maximum file size: 30 MB
- Recommended file format: .JPG or .PNG
Facebook search results images
- Resolution: at least 1080 x 1080 pixels
- Aspect ratio: 1.91:1
- Minimum dimensions: 600 pixels x 600 pixels
- Maximum file size: 30 MB
- Recommended file format: .JPG or .PNG
Facebook carousel ad sizes:
Facebook feed carousels
-
- Resolution: at least 1080 x 1080 pixels
- Maximum file size: 30MB
- Ratio: 1:1
- Minimum number of cards: 2
- Maximum number of cards: 10
- File types: PNG, JPG, MP4, MOV, GIF
Facebook right column carousels
- Resolution: at least 1080 x 1080 pixels
- Maximum file size: 30 MB
- Ratio: 1:1
- Minimum number of cards: 2
- Maximum number of cards: 10
Facebook instant articles carousels
- Resolution: at least 1080 x 1080 pixels
- Maximum file size: 30 MB
- Ratio: 1:1
- Minimum number of cards: 2
- Maximum number of cards: 10
Facebook marketplace carousels
- Resolution: at least 1080 x 1080 px
- Maximum file size: 30 MB
- Ratio: 1:1
- Minimum number of cards: 2
- Maximum number of cards: 10
Facebook stories carousels
- Resolution: at least 1080 x 1080 pixels
- Maximum file size: 30 MB
- Recommended ratio: 1:1
- Minimum width: 500 pixels
- Minimum number of cards: 3
- Maximum number of cards: 3
Facebook search results
- Resolution: at least 1080 x 1080 pixels
- Maximum file size: 30 MB
- Maximum video size: 4 GB
- Ratio: 1:1
- Minimum number of cards: 2
- Maximum number of cards: 10
Facebook collection ad sizes
- Resolution: at least 1080 x 1080 pixels
- Max aspect ratio: 1:1
- Recommended file fo
- rmat: JPG, PNG, MP4, MOV, GIF
- Maximum image file size: 30 MB
- Maximum video file size: 4 GB
