With above one billion active users, we can firmly say that Facebook is the revolutionary platform of this technological era. YES, beside Facebook, there are tons of other rising social media networks, but let’s be honest, Facebook has really been the game-changer and looking to grow even more.
Facebook today is THE platform for real-time information and discussion, though not necessarily as instantaneous as twitter. Nevertheless, the openness and deeper engagement of this platform has seduced millions of users.
Many brand owners have opted for Facebook as their preferred marketing tool and channel.How can you stand out against your competitors? The answer is: a well-researched, well-thought, well-defined, well-targeted, well-implemented, well-monitored and well-measured MARKETING STRATEGY!
Below are two companies who took their marketing strategy to the next level and today stand as proud brand elites!
TACO BELL Taco bell’s specialty and originality is the way they manage to synchronise their social media platforms uniformly. While surfing through Taco bell’s Facebook page, your experience will be almost similar to their Instagram and twitter page. They use their slogan “Live Más” and the branded hashtag #onlyintheappp together with sharing their product snaps.
Recently, Taco Bell’s digital presence skyrocketed through the introduction of their new mobile ordering app; A MAJOR HIT!
They made headlines by temporarily “blacking out” their social media profiles to promote it for an entire day; a risk! But proven effective. That’s right; they went silent on social media to promote the app. If you visited their Facebook page during this 24-hour period, you would have been greeted with a completely black profile. This unique approach to promotion proved to be extremely successful because social media was buzzing for days.
Taco Bell managed to differentiate themselves through their ability to incorporate humour through their social presence. Most of their recent Facebook posts mentioned a petition to add a taco emoji to your smartphone keyboard, easily grabbing fan’s attention through strong brand engagement.
MONSTER ENERGY This brand is definitely one of the major breakthrough of 2015. Monster energy has thrilled the social media platforms and have been experiencing a rocketing growth of their virtual fan base! With 24,064,374 Likes today, this brand has proven that Diversified Marketing Strategy is a must for all new brands or for those who want to position themselves strongly.
Have you ever popped in on the Monster energy Facebook page? Monster Energy uses its Facebook page to share content that fans will get excited about. Unlike most other beverage companies, if you scroll through Monster Energy’s timeline, you won’t find one picture of the actual product. You will find its signature logo displayed on race cars, snowboards and Have you ever popped in on the Monster energy Facebook page? Monster Energy uses its Facebook page to share content that fans will get excited about. Unlike most other beverage companies, if you scroll through Monster Energy’s timeline, you won’t find one picture of the actual product. You will find its signature logo displayed on race cars, snowboards and lots of other high-action sports gear and vehicles. The brand also uses apps to further support the interests of its fans.
Not sure what content your fans want? Test, test and test! Try posting different types of status updates, related and not related to your product and company. Also use your Facebook Insights to see what your fans are engaging with the most, and then deliver more of it. This is how Monster energy can today affirm with pride its position on the social media ladder!
The call is yours! Each of these brands does extensive analysis using the best tools available. Is your company doing the same?