Are you using videos as part of your social media marketing campaign? Or do you think that it can be used for big brands only? If you have not yet considered this, you are surely missing out on opportunities!
Your customers can feel your product through your videos.
Well, in case you don’t know, video marketing is one of the latest and most successful social marketing tactic. During the past few years, online video has proven to be a key means for people to satisfy their entertainment and information needs. This is why a majority of social network has developed their own video services, be it Facebook, Instagram, Twitter or Pinterest. Whether you are a big enterprise or a small one, there are different ways that social videos can help deliver your marketing objectives.
A social video is a digital video that has been designed to be shared through social networks. This might look very simple but there are several factors that need to be taken into consideration. A social video need to be:
- Designed for different audience in unique ways
- Optimised for all digital channels
- Shareable on all digital mediums
- Showcasing your USPs with a visual impact
Here at Sphere Media Technologies, we take every little detail into consideration and we advise you on the perfect way to reach your consumers through videos. Our expert and creative videographers will make sure that your audience is enjoying every second of it while gaining important information about your business.
Here is why social video is the future of content marketing:
- It is unique and helps in creating brand awareness
- It allows you to show a better perspective of your company
- Video can transmit large amount of information within minutes (Historical, Academic, Emotional…)
- It entertains, inspires and educates
- By going viral, it increases your reach and contributes to bringing more (and new) customers