The travel and tourism industry contributes essentially and largely to the world economy. The internet has become a very influential tool in researching and booking global travel today, as many customers believe online reviews while making their decisions.
The online review site TripAdvisor, has become increasingly significant in a traveler’s life. Founded in February 2000, TripAdvisor has seized the world. It has become the leading source of user-generated reviews and has stretched its influence to reach travelers, customers, vacation rentals, travel destinations, flight operators, and many other businesses in the travel industry. In fact, most of the travelers are not willing to visit a property till they have not read reviews of the property may it be hotels, restaurants, tourist attractions or holiday rentals.
TripAdvisor, plays an enormous role in assisting consumers to make travel purchasing decisions. It has more than 200 million consumer reviews and attracts many new user contributions every minute. It has information, reviews and feed-backs of more than 400,000 locations.
TripAdvisor is extremely imperative to your business and should not be unnoticed. It should be included in your marketing plan and enhanced regularly.
So, is your business well-represented on TripAdvisor?
Benefits of TripAdvisor for your Business
- With its sophisticated and advanced search technology, TripAdvisor can help you reach consumers at the moment they are researching your location. For example, as a restaurant owner in Mauritius, you would benefit greatly with listing your property with TripAdvisor. Consumers looking for restaurants in Mauritius could access your information, including a description of the restaurant and a photo and well, they must be on their way towards dining at your restaurant.
- Many consumers research their travel packages using TripAdvisor, therefore, you can launch and initiate different products and services.
- You can use TripAdvisor analytics to get an enhanced and rectified understanding of your prospective customers and further refine your marketing accordingly.
- TripAdvisor provides various tools including icons, widgets and badges like “Travellers’ Choice” and “Certificates of Excellence” for your own website, email newsletters and social media pages. You can display them at your business premises and utilize them to best effect.
- Customer reviews are the essence of TripAdvisor – and of course of your business. The number and content of reviews will drive your TripAdvisor popularity ranking, determine how much traffic TripAdvisor produces on your behalf and how many sales you will produce as a consequence.
- Since, anyone, anywhere can sign up and post a TripAdvisor review – there is no way you can stop them. The most recent TripAdvisor reviews appear at the very top on the search engine results page- either good or bad. The reviews are online forever, and become part of your digital footprint that everyone reads. Thus, the best way is to take those reviews in your stride as a chance to turn critics to customers, and showcase things at which you are good at.
- TripAdvisor is a 100% mobile friendly application, which is important in getting to customers at a period when they are most likely to book.
- Today, TripAdvisor is not just about reviews but also a direct revenue generation as consumers can compare price, availability and instantly book their choices.
- Apart from its online reviews and wide listings, TripAdvisor is the place of various number of online forums where consumers talk, ask questions and voice out their issues, concerns and complaints.
TripAdvisor is a platform for you to listen and communicate with your customers, find and drive new businesses, refine service levels and cultivate loyalty.
So, start right away by listing your business on TripAdvisor and utilize the innumerable benefits!
