10 DIGITAL MARKETING TRENDS YOU CANNOT IGNORE IN 2022? (PART I)
Here are NEXT 5 digital marketing trends you cannot ignore in 2022:
6. YOUTUBE SHORTS
People love watching short videos and YouTube Shorts are interesting ways to deliver such video content among potential audiences. Companies can improve Shorts with
features like video segmenting, app-based recording, and musical overlays. Such videos must be 60 seconds or less and do not expire like Instagram Reels or Snapchats.
If SEO-focused tags and keywords are used along with Shorts, it can help you boost your organic reach and attract new subscribers more effectively and efficiently than any other marketing strategy on YouTube.
7. SHOPPABLE CONTENT
The world of shopping has changed in this digital era. New ways are constantly emerging to make online content more “shoppable”. Shoppable content can be in the form of a digital image, video, article or social media post which target audiences can
buy directly from or click through to shop on the product page.
This helps to offer customers a more seamless and direct user journey and meet their changing needs by making the items they wish to buy just an “add to cart” click away.
8. QUORA MARKETING
Quora is a question-and-answer platform which helps users to ask questions or even answer queries related to any topic or industry. It is one of the most popular sites for user-generated content, with over 300 million active users per month. Content creators and industry experts can use Quora to answer queries on topics relevant to their niche or other areas of expertise. They can also link out to their websites within their answers, adding credibility and diversity to their backlink profiles and providing an exceptional reach for their content. Quora also helps you search for your competitors.
For instance, you can keep a track if people are talking about them, if they are active on the platform writing answers or running ads, and much more. This helps you create better marketing strategies to connect with your potential audience and gain a competitive edge.
9. WHATSAPP MARKETING
Whatsapp marketing has taken the world by storm since it has completely changed the way businesses reach & engage with their customers. It is believed to be one of the biggest and must-use digital marketing trends in 2022 since it is used by all age groups, and it also helps brands connect with customers in real-time.
This tool provides the opportunity for one-to-one marketing, offering a more personal touch than emails and better impact than SMS.
10. GEOFENCING (LOCATION BASED MARKETING)
Geofencing, also known as mobile geofencing is a location-based service marketing that uses geolocation data to target smartphone users in an established geographic area. These alerts are triggered when a mobile device enters the radius around a pre-established point of interest on a map. The aim is to send a targeted marketing action like a text, social media advertisement, email, or an app notification to the right customers at the right time through an app, increasing the chance for greater conversions.
According to increasingly.com,
- Mobile ads with geofencing have double the click-through rate.
- 53% of shoppers visited a retailer after receiving a location-based notification
As a Digital Marketing Agency in Mauritius, we would like to mention here that:
Mauritius being a smaller market than most countries from which these statistics are gathered, and that people move around a lot during the day, geo targeting may not necessarily work at all times. When running Facebook Ads, Google Ads, it is worth running an A/B testing to evaluate the efficiency of running highly optimised and targeted Geolocalised Ads.
Check out part one of this article: 10 digital marketing trends you cannot ignore in 2022 (Part I)
