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Not having a presence on different screens:
Most of the travellers utilize their smartphones to do online bookings or to approach travel related information. This makes it very important to have a website which works well on various screens, or else your hotel may miss out on huge opportunities. It should be easy for customers to find information, click on links and enter their information. There are many things that work well on the regular sites such as the images, graphics and videos etc., nevertheless, they can disturb the entire layout on the mobile or tablet. With new screens sizes and displays, it is tremendously imperative to continuously keep testing your website on various devices.
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Not much information and pictures:
Any visitor coming over at your hotel wants to see the hotel and the type of room they will be paying for. They want to see various pictures of the hotel and its services before they make a decision to book the hotel. There should be a detailed picture of the room on the website, along with pictures of the lobby, restaurant, dining and other various amenities, as these are the things prospect guests would want to see and would expect when they would be staying. Thus, you should post authentic and honest pictures of the hotel, rooms and the facilities.
Also, answer every question which is being asked about the hotel. You should include as much as information about the rooms, facilities, restaurants etc. Try to diminish the doubts in the minds of customers before they make decisions. Moreover, always keep the availability page up to date.
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No guest reviews, feedback or testimonials:
Most online customers search for customer reviews and ratings before making a final decision. There may be times when you receive reviews that are partial and not fair, but the truth is that many bookers have a look at the hotel rating and reviews before making their choice. There are various third party sites like TripAdvisor, so you should highlight your reviews to the guests and ensure that you respond to all kinds of reviews to show you genuinely care about your guests. If your hotel is not on any booking site, you can collect guest testimonials and use it on your website. Hence, user generated content such as reviews, testimonials and feedback are a very important decision factor while making hotel bookings. Also, it is crucial to keep a regular track of your hotel’s reputation.
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Complicated online booking:
Try not to have a long and complicated procedure when guests are booking rooms as they may get tired and leave without filling the entire form. Online bookings forms should be short and should require only relevant and essential information. Make sure not to ask your customers to set up an account before they book. However, once they have added their details and filled in their details, you can ask them if you can save their information for next time.
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Poor follow up procedures:
After the customer has done their booking, you should immediately send a confirmation alongside with your contact details so that they can reach to you easily. Try answering to all the queries and doubts of the customers on all social media platforms. Make sure to always follow up with your guests in order to provide them with a wonderful, delightful and enrichening experience.
By avoiding these common hotel marketing mistakes, you can save your hotel from losing out on potential customers and numerous bookings. Maximize your hotel’s marketing by focusing on increasing the return on investment through effective marketing strategies.
