This week our team discussed the Facebook Ads Trends you need to know For 2021
1. E-Commerce Will Accelerate But Depending on the Market
Since Covid-19, we have witnessed a rise in digital consumerism. With most people staying indoors, the use of the Internet has accelerated not only for health-related information and digital entertainment but also for online shopping. E-shopping has become an easy means for consumers to get necessities without having to travel to stores during the pandemic. However, one thing is sure that while some businesses benefit from it, others may not.
Service providers must take a fresh look at their offerings and try to adapt them according to their consumers’ changing needs and wants. It is pivotal to analyze which products or services are high in demand and increase advertising for the same. According to SproutSocial (2021), Facebook is still the most-liked channel for 97% of advertisers to run paid ads for a reason. Thus, choosing this platform makes sense. Marketers must also ensure that when they craft their Facebook ads on desktop sites, they need to look good on mobile devices too, considering the needs of the mobile-centric world.
2. Facebook Ad Formats Will Evolve Continuously
Facebook is continuously expanding its advertising formats over time with the aim to effectively monetize the platform without affecting user experience. Today, it features eight different advertising options, including photo, video, stories, messenger, carousel, slideshow, collection, and playable content.
However, it is important to note that not every Facebook ad format is relevant for every business or ad campaign. Thus, it is pivotal to identify which advertising strategy is best for you, based on your business goals. For instance, you need to know what are you really aiming for and this can be in terms of brand awareness, leads generation, sales, or anything else. You must also know your target audience well, and here, Facebook IQ can help you understand the most effective means to connect with them.
3. Video Advertising Remains the Best Trend
Video remains the best performing digital content type since it drives more views, engagement, and response as compared to any other ad format. During the coronavirus pandemic, many people have been looking for means to keep themselves entertained and distracted, one of which is consuming video content.
Speaking of video, advertisers can choose from a variety of ad options to tell their stories to their customers in the most efficient way. Options include GIFS, vertical video ads, video carousel ads, Facebook Stories ads, sponsored live videos, sponsored 360 videos, in-stream ads, and more. However, before selecting any of these formats, one needs to take the campaign objective and length of the content into account. Also, the video needs to be optimized for both sound-on and sound-off as many people might be watching it in a quiet place, without a headphone.
