Top 9 Digital Advertising Trends You Shouldn’t Miss In 2022
Since the pandemic, companies of every shape and size are adopting different digital advertising strategies to reach their potential customers and maximize sales. To be a successful entrepreneur, one should keep an eye on the latest digital advertising trends to stand out from the crowd and benefit maximum.
Here are top 9 digital advertising trends you should not miss in 2022:
1. Omni-channel marketing
Omni-channel marketing refers to the seamless integration of several online and offline channels as consumers move down the sales funnel, allowing for a more convenient and consistent brand experience. Such approach focuses on different elements such as consistent brand tone and vision, customized messaging based on particular interests and content that is informed by past interactions as well as the present stage of the buyer’s journey. It is crystal clear that omni-channel marketing takes a consumer-centric view of marketing tactics to improve customer experience and facilitate conversions.
2. Landing Pages
A landing page is a specific web page where you direct your target audience to land from an external source such as a paid ad or email. The purpose of creating such a page is to lead potential customers to a specific product, service, or offer and encourage them to take an action, resulting in increased conversions. You can capture their name, email address and other personal details by asking them to fill in a lead-capture form so that they can access an ebook or whitepaper or redeem other marketing offers like free trials and demos on your website. Landing pages help you convert your website visitors into leads and even into paying customers if it is created properly.
3. Remarketing ads
Remarketing is a very popular form of digital marketing which allow businesses to connect with individuals who previously interacted with their website or mobile app. It is an effective form of marketing since it retargets people who have shown some level of interest in your brand and thus, there are higher chances for conversions. Businesses can strategically place their ads in front of these target audiences as they browse Google or its partner websites or scroll through other platforms such as Facebook, Perfect Audience, Criteo and more, leading to increased brand awareness and reminding them to make a purchase.
4. Minimalistic design
The minimalistic design aims for simplicity and objectivity, achieved by using the fewest and barest essentials or elements to maximize the effect. It involves more whitespace, better typography, grid layouts, and less color and is usually the main feature of respectable brands. Remember that the simplest ideas often communicate the quickest and you don’t want to visually exhaust your customers with complicated artworks. Minimalistic design should be leveraged in such a way that despite having fewer elements, it will still impress your audience.
5. User-generated content (UGC)
User-generated content (UGC) acts as evidence of service quality for potential customers and highly influences their decisions whether to make a purchase or not. Thus, businesses can encourage existing customers to leave their reviews along with images or videos to help build trust around new audiences. Besides providing authentic and free content, UGC creates better brand awareness, increases audience engagements and is more memorable than traditional ads.
6. Conversational Marketing
Conversational marketing is the quickest way to move buyers through your sales funnels since it allows real-time conversations and offers authentic experiences to customers. This is a dialogue-driven approach to marketing and is highly effective since it uses live chat, chatbots, and messaging apps to provide personalised and instant responses to customers. This enhances the flow of interactions between your brand and your customers, resulting in a better customer experience, increased conversion rate and more revenue.
7. Video marketing
Video marketing is one of the biggest digital advertising trends of today. Live video should be at the top of the list of video marketing priorities for content marketers since its demand by consumers is growing. It has emerged as a pivotal means for brands to connect with their consumers. Vlogs are also essential ways to display brand personality and create a personal connection with their target audience. Below are some video stats that reveal the importance of video marketing:
- 72% of businesses say video has enhanced their conversion rate. (Wyzowl)
- 52% of consumers say that viewing product videos makes them more confident in their online purchase decisions. (Invodo)
8. Influencer marketing
Influencer marketing has experienced unprecedented growth in recent years. The ideology behind influencer endorsements is that when a social media personality shares content about a brand, it creates a sense of instant credibility and trust for that brand. Influencers can easily connect your brand with your target audience, enhance brand awareness and influence consumers’ buying decisions, leading to more conversions and ROI. However, only when a brand is able to evaluate the influencer’s target audience alignment and collaborate on a creative approach that will resonate with their fans they can truly achieve such great results.
9. Call-To-Action
Digital call-to-action is a must if you want your target audience to take the next step. Some examples can be “Download now,” “Gain Access,” or “Contact Us.” Brands should consider using appropriate CTA’s that will create a genuine connection with their existing and potential customers and invite them to explore more of what they have to offer.
