Short-Form Videos: What Does It Mean for LinkedIn? (Part 2)

Short-Form Videos: What Does It Mean for LinkedIn? (Part 2)

With LinkedIn’s professional focus, bite-sized videos provide an opportunity to deliver impactful content quickly, whether it’s offering industry insights, promoting products, or building personal brands. Understanding the types of short-form videos that work best and how to optimize them can help you stand out in a crowded feed and foster deeper connections with your audience. In Part 2 of this series, we’ll explore some of the most effective types of short-form videos on LinkedIn and share the best tips for making them successful.

What sorts of short-form videos can be effective on LinkedIn? 

1. Quick Tips – Share concise, actionable advice or industry insights that can be consumed in under a minute. 
2. Behind-the-Scenes – Offer a glimpse into your company’s daily operations or events, helping to humanize your brand. 
3. Product Demos – Showcase key features or benefits of your product or service in a brief, engaging format. 
4. Customer Testimonials – Present short clips of satisfied clients sharing their positive experiences with your business. 
5. Thought Leadership – Share quick insights or perspectives from industry experts to establish your authority and engage your audience. 
6. How-To Guides – Offer quick tutorials or demonstrations of useful tools and techniques. 
7. Company Culture – Snapshots of your workplace environment, team activities, and company values can be great. 

5 best tips for short-form videos on LinkedIn 

1. Focus on Professional Value 

• Tip: Deliver high-value content in a short time frame. Share industry insights, quick tips, or case studies that appeal to your professional audience. Make sure your content is relevant to your network’s career interests and business goals. 
• Why: LinkedIn’s audience is primarily professionals looking for actionable and educational content. Videos that enhance their knowledge or career prospects perform best.

2. Grab Attention Early 

• Tip: Hook viewers within the first 3-5 seconds with an engaging visual, a question, or a strong statement. LinkedIn videos automatically play without sound, so it’s essential to grab attention visually in the first few seconds to encourage viewers to keep watching. 
• Why: People scroll quickly, so it’s crucial to stand out right away to stop them from moving past your video. 

3. Optimize for Mobile Viewing 

• Tip: Use square (1:1) or vertical (9:16) formats to make the most of mobile screen space. Also, keep your text large and clear so it’s readable on small screens. 
• Why: The majority of LinkedIn traffic comes from mobile users, so optimizing video dimensions and readability for mobile is key to boosting engagement. 

4. Use Subtitles and Captions 

• Tip: Always add captions to your videos. Since LinkedIn videos autoplay on mute, captions help convey your message even without sound. 
• Why: Many LinkedIn users view content without sound, especially in professional settings, so captions ensure your message gets across. 

5. Add a Compelling Call to Action (CTA) 

• Tip: End your video with a clear CTA, whether it’s visiting your website, reading an article, commenting, or connecting with you. Ensure your call to action is brief and closely aligned with your video content. 
• Why: A clear CTA encourages viewers to take the next step, whether it’s engaging with your content or learning more about your brand or services. 

Do short videos loop on LinkedIn? 

No, short videos on LinkedIn do not automatically loop. Unlike platforms like Instagram or TikTok, where videos continuously replay, LinkedIn videos play once and stop unless the user manually replays them. This aligns with LinkedIn’s focus on professional content, where looping videos aren’t as common or necessary. 

It is crystal clear that short-form videos on LinkedIn present a unique opportunity to engage with professionals quickly and effectively. Whether it’s sharing industry insights or building your personal brand, short-form videos are the best choice. Partner with

Sphere Media Technologies to elevate your brand with strategic, impactful short-form video content that drives results. 

Read related article: 

Short-Form Videos: What Does It Mean for LinkedIn? (Part 1)