Integrated Campaigns (360)
Do you want to offer a 360° experience to your audience? Integrated campaigns are what you need!
Let your brand live like a beautiful adventure in each mind. Integrated Campaign helps you combine various marketing ideas to communicate in a single, consistent brand message and push your audience closer to conversion. So are you ready to offer a 360° experience to your audience?
Process
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Know your Target Audience
We collect demographic, psychographic, and behavioural data about your target audience to better understand their needs and preferences. We identify what they say about your brand, what they are truly interested in and what actions do they perform when they get to your website.
Choose the Right Channels
Here, we choose channels that work best for you and your customers. We consider different factors such as the strengths and weaknesses of each channel, the motivation and interest of your target audience to use each of them and their relevancy in meeting your campaign objectives.
Develop Consistent Brand Message
We create compelling and consistent content which can be easily adapted and repurposed to meet the requirements of different channels. For example, if your goal is to launch a new brand video, we can repurpose the content into a blog post, GIFs, audio podcasts and more to share on relevant channels and spread your brand message among a wider audience.
Evaluate and Measure Results
We put proper analytics in place to measure the performance of your ad campaign in real-time and make any required adjustments to gain more effective results.
At Sphere Media, we make sure that we add all the necessary ingredients to bake the right Integrated Campaigns (360) along with tempting results for your business.
It is important to understand that your audience is not confined to simply one channel. They might be encountering your brand on different social media platforms, website and more. Thus, if you do not attempt to share a unified message across these different media touchpoints, both your existing and potential customers will feel lost around your brand.
But don’t worry, our team is here to help you implement a better cross-channel marketing strategy and create a cohesive experience for your customers to encourage them to convert.