Ocean Basket Mauritius “7th Anniversary” Campaign

Client

Ocean Basket Mauritius

Location

3 restaurant outlets in Mauritius

Project

Digital Coupons

days campaign duration

email addresses collected

mobile numbers collected

coupon redemption rate

0 %

Brief Description

As part of Ocean Basket’s online marketing and brand positioning strategy, we decided to run an online-meets-offline campaign.

Thank Ocean Basket customers for their ongoing support and loyalty.

To capture customer data for intelligent and targeted multi-platform marketing in full compliance with Data Protection regulations in Mauritius.

The innovate in the way we interact with our customers online.

Case Study

Although at the time, household smartphone penetration was more than 60%, we needed to ensure that we reach the maximum target audience with the right campaign
We wanted to track and measure conversion rate as well as incremental sales from the campaign
Advertising budget needed to be well-researched and spent in a targeted and optimized manner
Offline-meets-online was the key concept that had to be established
Customers had to be comfortable with the process which had to be simple, straight-forward and seamless

The Solution

A landing page (branded domain URL) where the user could select the anniversary offer of his/her choice; Ocean Basket proposed 2 MEGA lunch and 2 MEGA dinner offers

An online form had to fill in to receive the offer by email (no limit on the number of times the user could fill in the form)

A serial number generator that allocated UNIQUE SERIAL IDS to each offer coupon

An email that was sent to the user containing the coupon corresponding to the offer with the unique serial ID (one-time use)

An admin interface set up at the POS of each restaurant to manage coupon redemption (allowing for tracking of % redemption and incremental sale value)

All Terms and Conditions including the Data Policy for the campaign

The whole advertising campaign (offline and online)

Campaign Advertising

Facebook was the main online advertising platform
Posters in restaurants and malls
Email marketing to existing customer database
Marketing to businesses withing the Group
2 newspaper ads in the main weekly weekend publication

Simple Process

Customer selects anniversary offer

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Customer fills in registration form

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Customer receives offer coupon by Email

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Customer redeems offer by showing coupon of SmartPhone or printing coupon

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Customer Receives SMS with eLottery numbers

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OB cashier validates coupon at POS

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