Short-Form Videos: What Does It Mean for LinkedIn? (Part 1)
Short-form videos have quickly become a dominant force in the world of social media, and LinkedIn is no exception. Once known primarily for professional networking and long-form content, LinkedIn is now embracing this trend as more users and businesses leverage concise, engaging videos to capture attention. This shift not only reshapes how professionals share insights but also redefines audience engagement on the platform.
What is Short-Form Video?
A short-form video is a concise, engaging video that usually lasts from just a few seconds up to a couple of minutes. On TikTok, for example, videos can be up to 10 minutes long, but research suggests that the ideal length is around 15 seconds.
Short-form videos are crafted to grab attention swiftly and deliver information in a brief, engaging, and visually appealing manner. They are often used on social media platforms, like TikTok, Instagram Reels, and YouTube Shorts and other platforms, to share entertainment, educational content, or promotional messages. Their short length makes them ideal for today’s fast-paced digital landscape, where users prefer quick, snackable content.
Why Would LinkedIn Be Interested to Introduce Short-Form Videos?
LinkedIn’s interest in introducing short-form videos is driven by the growing demand for bite-sized content that captures attention quickly. As professionals increasingly turn to video for learning, networking, and branding, LinkedIn sees an opportunity to enhance user engagement. Short-form videos are a dynamic means for businesses and individuals to share insights, promote services, and demonstrate expertise in an engaging and interactive way. By embracing this trend, LinkedIn can stay competitive with other platforms and meet the evolving preferences of its audience.
Let the statistics speak further:
- Short-form video is gaining momentum on LinkedIn
In 2022, LinkedIn introduced native video recording, simplifying the process of creating and sharing short-form videos. This format has gained traction among users, with LinkedIn reporting a 23% boost in engagement for videos lasting under 30 seconds. (here now)
- Short-form videos are more engaging
Short-form videos are twice as engaging for LinkedIn users as longer videos. (THM Agency)
How LinkedIn Users Can Benefit from Short-Form Videos?
The opportunity for LinkedIn users leveraging short videos includes:
- Increased Engagement – Short videos capture attention quickly and can lead to higher interaction rates compared to longer content.
- Enhanced Brand Visibility – By regularly posting engaging short videos, users can boost their brand presence and stay top-of-mind with their audience. 3. Efficient Communication – Short videos allow users to convey messages clearly and concisely, making it easier to share valuable insights or updates. 4. Broader Reach – As short videos often perform well in LinkedIn’s algorithm, they can help users reach a wider audience and attract new connections. 5. Showcase Expertise – Users can highlight their knowledge and skills through brief, impactful videos, positioning themselves as thought leaders in their industry.
- Boosted Networking – Engaging videos can facilitate better networking opportunities by fostering more interactions and conversations with other professionals.
In summary, the rise of short-form videos on LinkedIn represents a significant shift in how professionals engage with content. For compelling short-form video content, get in touch with Sphere Media Technologies today!
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