Snap Partners with Amazon for a Seamless AR shopping Experience
Consumers can now use Snapchat to shop on Amazon! On Wednesday, Snapchat and Amazon announced a partnership that brings augmented reality (AR) to the forefront of the social media shopping experience. This new Virtual Try-On (VTO) experience allows customers to digitally try on different eyewear brands available via Amazon Fashion such as Maui Jim, Persol, Oakley, and Costa Del Mar, and then make a purchase.
Shopping via social media is now notably more likely to drive purchases, specifically among younger shoppers, who are more likely to be heavy users of both Instagram and Snapchat. This partnership could boost traffic directly from Snapchat’s more than 347 million daily active users to Amazon’s website.
Information about products from Amazon dynamically updates Snapchat’s shopping lenses. For instance, Snapchatters can easily get access to details such as items going out of stock or price changes, based on real-time updates from Amazon to Snap. The eyewear lenses are accessible via @amazonfashion’s public profile on Snapchat, in Snap’s Lens Explorer across the For You and Dress Up tabs, as well as in the Snapchat Camera Lens Carousel.
“Millions of customers regularly use Amazon’s AR shopping technology across categories in our stores, with Virtual Try-On for Eyewear being a long-time customer favorite,” Muge Erdirik Dogan, president of Amazon Fashion, stated in a news release. “We are delighted to partner with Snapchat and further expand AR shopping for both fashion brands and today’s new generation of digital shoppers.”
While the partnership between Amazon and Snapchat seems to have great potential, let’s see how it pays off in the coming days.
At Digital Marketing Agency, we’re eager to see how this allows users to try on things and in making purchases directly from the app.
