What Is SaaS Marketing? A Complete SaaS Marketing Guide

What Is SaaS Marketing? A Complete SaaS Marketing Guide

You want some guidance on stepping up your marketing strategy efforts and delivering greater outcomes for your SaaS company? So you’re in the SaaS marketing realm! This was created to help consultants from various SaaS businesses across the world. You may start using these SaaS content marketing methods and approaches, along with other company marketing ones, right away to start witnessing a rise in product signups and, eventually, sales.

SaaS marketing: What is it?

SaaS marketing helps in promoting and raising awareness of Software as a Service products. It helps in the introduction of a product to the market, helps in positioning a product, and helps in raising awareness of a SaaS company.

The Complete Guide to SaaS Marketing

This article serves as a launching pad for more extensive plans for SaaS organizations. Browse through this one because each point will go over the fundamentals and provide you with a brief overview of the wider approach. If you want to learn more about the subject, read more on the approach you believe would be most effective for your company. Enjoy!

1.Build microsatellite content hubs

You might be aware of Jake Stainer’s suggestion to “destroy your blog.” You heard that right—delete that blog and put in a magazine in its place. The idea of magazine material over blog content will improve the quality of the content you create and the pertinent subjects you decide to specialize on. Microsatellite content hubs, on the other hand, expand on the concept of magazine content building. Each magazine should concentrate on a key subject that draws readers to your SaaS company.

It might make sense to let these tiny content hubs—or magazines—drift a little in terms of their UX, UI, and even core branding as they can relate to aspects of your brand but are intensely focused on a certain field of study. Building content areas that appeal to various buyer personas and ICPs is essentially what you’re doing, so feel free to address these groups of individuals both in the content topic and in the method you present your content in the first place.

2. Display product videos publicly.

Image source: videoask

Nearly eight out of ten customers have purchased software from SaaS businesses or an app after watching a brand’s video, and video marketers receive 66% more qualified leads annually. With over 2 billion logged-in active users each month, YouTube is a terrific place to develop a video marketing plan for SaaS enterprises, as you’ve probably already heard. 

Increasing awareness

• What is SEO’s potential for my SaaS brand?
• When should I make a SaaS SEO agency investment?
• How can you create a SaaS SEO plan?

Reaching the exact service:

• How can SaaS SEO keyword research be done?
• SaaS SEO link-building strategies
• The top SaaS tools for SEO to beat the competition

YouTube is an excellent location to start for an inbound marketing strategy because your videos have a chance of ranking on Google. Consider creating evergreen content and use the same keyword approach for your video as you would for your blog post.

Among the top resources for making and sharing videos are the following:

Piktochart may be used to create several content pieces from a single video.

 

Source: piktochart

Veed lets you quickly produce videos that appear professional.

Source: Veed

VideoAsk hosts remote video interviews.

 

Source: VideoAsk

Your video strategy will, of course, be influenced by your business model, target audience, value proposition, product, and a whole host of other factors. Create a video strategy that is effective for your business.

3. Encourage development by creating a community

Never undervalue the influence of a robust community. Your SaaS company should start fostering a community from the very beginning. Your community is only as strong as its skeletal members, whether there are a few or thousands of them. Community strategy is one tactic that I believe many SaaS companies ignore.

Customer love leads to a vibrant and active community, which further cements users’, developers’, partners’, and potential customers’ relationships with the business. The community’s objective is not to act as another platform for the firm to promote its agenda or its most recent product release. Instead, to encourage a sense of pride and belonging in relation to the product or industry niche, as well as to offer the community members the resources they need to succeed.

How to manage a community effectively

Building a community is one thing, but managing, involving, and maintaining that group is quite another. Here, you’re not creating an email list; instead, you’re creating connections, and that requires some serious planning.

1. Identify ambassadors

Look for people who are passionate about the product and who have a burning desire to serve as community leaders. Only using firm workers to administer communities would be unfeasible given the worldwide nature of many communities and the large overhead costs involved.

2. Strengthen relationships

4. Recognize supplementary wants of your customers.

Your clients are people. Whether it be for their personal and interpersonal relationships or for their professional and corporate efforts, they have needs that go far beyond your product. Spend some time researching the customers who currently use your product. This is not the perfect consumer or demographic profile for you. Who are those individuals? Do you see any patterns in them? Ask them about their demands that are unrelated to your product to go beyond that.

Your firm may go down new pathways as a result of identifying client demands, but that’s good as long as they continue to lead in the right direction. Keep your primary offering and mission in mind.

5. Targeting vs hyper-personalization

To make your SaaS marketing more effective, new SaaS technologies are continually developing and growing. Here, we go over some of our favourite Saas marketing tools for growing your business quickly. How can your marketing efforts, if you now feel they are personal, become more professional?  Develop content and flow alternatives that are more suited to the personas you are aiming for. Keep in mind that not every potential buyer has to enter the same procedure. that not all prospective customers must enter the same flow.

6. Specify how you plan to measure success.

Success can refer to a variety of things. It can also decide to manifest itself in an infinite number of ways. What therefore constitutes marketing campaign success? And how does your marketing team define success? Work with sales and leadership to determine how marketing may aid later-in-the-funnel conversions. Following the identification of these objectives, you may begin establishing KPIs to determine whether your marketing techniques are assisting or impeding your efforts.

7. Establish your content marketing plan.

People frequently think about blogs first when thinking about content for marketing purposes. There are many different sorts of content available, and the number is expanding as new technologies and platforms for sharing content are developed. Let’s run down a few:

• Podcasts
• E-books, E-courses & academies 
• Newsletters 
• Presentations, webinars & live streams
• Whitepapers
• Testimonials & interviews 
• Audiobooks
• Conferences & offline events
• Influencer Marketing

Yes, you can observe what your rivals are doing and attempt to outdo them. But what are they not doing that might be effective for your niche? Determine content production and distribution tactics that will help you meet your SaaS marketing objectives, stand out from the competition, and maintain a following among ICPs.

Ready to create an extraordinary SaaS marketing strategy?

Rethinking your acquisition strategy and associated acquisition expenditures is necessary. A sound SaaS marketing strategy is one that can be maintained. It considers your sales cycle, the life cycle of your clients, and the work that needs to be done for the customers.

As a Digital Marketing Agency in Mauritius, we think it will be much simpler to get your marketing to run on its own once these fundamental components, software and service are in place.

Read more: What is SaaS Marketing?