8 email marketing statistics you need to know
Email marketing allows companies to keep existing or potential customers informed about their new products and services, and also to incentivize customer loyalty. In both ways, email marketing acts as a means for marketers to build strong relationships with their email lists. This increases the chance for prospects to convert into paying customers, or existing customers to turn into brand ambassadors.
However, marketers can enjoy these benefits only when they are able to create and launch an effective email marketing campaign and for that, they need to keep up with the latest trends and statistics.
So, to help you focus on the factors that really matter and develop a successful email marketing strategy, we have put the necessary statistics into one place.
