11 ways to improve your Instagram strategies
Besides entertainment, Instagram also offers insights for social media marketing, allowing your business to connect and engage with your existing and potential customers. This platform, regarded as a very visual one brings several features that you, online marketers or creators can use as part of your strategy.
- Instagram Feed Posts
The feed posts are without a doubt one of the oldest features of the platform. Here are a few things to keep in mind while posting on your feed: First, you need to ensure that your posts reflect your brand, what you do and who you are. Opt for a carousel of good quality pictures, include a call to action (CTA) as well as appropriate hashtags that help with audience engagement.
Your stories may include testimonials, polls, and quizzes, where link clicks such as the Swipe up feature, may be added. This Instagram component helps you engage and connect with your audience for an effective online marketing strategy.
Highlights are just like your stories except that you can control the duration of which your highlights remain on your profile. These albums can include your product catalogs, FAQs, tips, and advice that your online visitor can enjoy.
Instagram guides enable you to create endless content by grouping similar items in a single post. Their content varies from guides, tips, FAQs and services that are essential to increase your brand awareness and subsequently your follower count.
Recently launched, this feature allows you to share content that aims at entertaining your audience and subsequently bring about interaction, either through your stories or grid. FAQs, behind the scenes, tips, Insta life vs reality are common reels content that help boost engagement and benefit your marketing plan.
With IGTV, you can share a pre-recorded video of 1 to 60 minutes that may include demonstrations, discussions, unboxings or behind the scenes. These videos, which may be posted weekly in a series-like manner can prompt your audience or ideal customers to return to your profile.
Boost your engagement with the live feature which allows you to chat with other experts and share demonstrations with your live audience. Increase your reach by going live with other professionals and bear in mind that your lives can accommodate up to 3 accounts including yours!
Another important aspect of your social media marketing strategy is the Instagram shops. The latter comes in handy for online shopping businesses. Share your products, trends, and catalogs either on your posts or stories.
By investing in Instagram ads, you ought to impact your reach. Ads can be placed in your stories, feed, reels and help to expand your audience. Either promote an existing post that helps to increase your number of followers or create a new ad, which helps you and your business acquire greater targeting.
The Instagram DM serves to directly engage with your audience and hence interact through traditional messages or via voice notes. Make sure to create your content in such a way that encourages your potential customers to reach out and contact you!
Your comment section is where you can engage in conversations with your customers. To encourage this, include strong CTAs as your customers should be able to ask questions, opinions, views, tips about the products that appeal to them.