10 DIGITAL MARKETING TRENDS YOU CANNOT IGNORE IN 2022? (PART I)
Staying up to date with the never-ending changes in the digital marketing landscape is a must for every business that intends to keep its marketing activities as relevant and effective as possible.
It is often said that you can’t improve what you cannot measure. To remain competitive in the market, professionals and entrepreneurs should ask themselves the following questions.
“Am I keeping up with the latest innovations in my industry?”, “If yes, to which extent am I applying them in my marketing activities?” This is one of the important secrets to success!
Here are FIRST 5 TOP Digital marketing trends you cannot ignore in 2022:
1. Hyperlocal SEO
Are you a local business struggling for search visibility? Hyperlocal SEO is what you are truly looking for!
Being highly visible on a hyperlocal search engine results page (SERP) is pivotal for local businesses since they mostly rely on nearby customers looking for a quick and easily accessible solution to their problems on Google. It is an algorithmic push by Google which highlights a business current NAP (Name, Address, and Phone number)
to give customised results to daily queries such as “closest salon near me” or “where to buy sushi?” This helps entrepreneurs create a strong regional market for themselves.
Google also rewards websites that have proper hyperlocal SEO by highlighting them on Google’s map and ranking them better for niche search terms.
2. Social Media Stories
Social media “stories” is a trend that started by Snapchat and later became popular among various other apps like Facebook, Instagram and WhatsApp. Stories help businesses utilize fast-paced narratives that are quick to get to the point and easier for viewers to consume. People love Stories since they are fun and provide an authentic peek behind the curtain into your business.
It allows the right audience to familiarise with your brand quickly since there is a better opportunity to get more content in front of them. The use of this ephemeral content helps to maintain and increase engagement with followers and consumers without interrupting their main feed or timeline.
3. AI in Marketing
Businesses that are not using Artificial Intelligence (AI) yet, should definitely consider using it. AI makes a big difference in how brands interact with their consumers and how marketing strategies are managed. There are various ways in which companies can apply AI in their marketing strategies. For instance, one of the big trends in the form of AI is Predictive Analytics.
It utilises algorithms, buyer intent, and other metrics to predict your consumers behaviour and categorize them into different segments. Such valuable insights can help companies plan for the future and make better decisions about how and where to allocate resources efficiently.
Another example is AI chatbot which is an effective means to enhance user experience since it offers quick, flexible and empathetic responses to customers on a 24/7 basis.
Continue reading: AI Chatbot: 5 Reasons Why You Need To Have It On Your Website
4. Metaverse
Metaverse is a one-of-a-kind, interactive virtual experience, created by the combination of physical reality and digital reality and requiring various technologies to function. It provides opportunity for multitude of possible actions such as expressing oneself through customisable avatars, playing video games, attending virtual meetings, participating in virtual events like concerts and trade shows, investing in digital artwork through Non-Fungible Tokens (NFTs) and even shopping in a virtual supermarket by strolling through shelves generated with 3D models.
Continue reading: Facebook Goes Meta: Know More About Metaverse
5. Video Marketing
Video marketing is one of the most effective forms of creative designs that helps your potential buyers learn more about your products and services, increase engagement on your social channels and even offer higher chances to maximize your return on investment. It is one of the top digital marketing trends in 2022 and is likely to be so for several years to come. With industry giants like Facebook and YouTube, live video has become highly popular in recent years.
In fact, Facebook said that live streams on average get six times as many interactions as compared to regular videos. Businesses can also deliver vlogs or tutorials as great ways to advertise their products and to expand their reach.
Read part II of this article here: 10 digital marketing trends you cannot ignore in 2022 (Part II)
