Targeted at iPhone users, Samsung has introduced an intriguing and aggressive new promotional campaign that aims to convert iPhone users into owners of Galaxy smartphones.
iPhone users can now take a Galaxy handset choice for a month and if they don’t like it better than their existing iPhone, Samsung will be happy to take it back with an included free shipping label. Those who are enrolling for the offer have an option to opt for one Galaxy handset from the three available – the Galaxy S6 Edge, Edge+, and the Galaxy Note 5. So, if you have got an iPhone and a dollar, this is all you need to take Samsung’s newest smartphones for a 30 day trial. This campaign can be seen as Samsung’s extreme measure to target the iPhone users to revive its declining market share. It also includes a free data plan and no restriction to any single operator.
Samsung’s $1 is being publicized at the ultimate test drive and reads: For just one dollar, you can try one of our latest Samsung phones for 30 days with no obligation. Our test drive kit will come with the phone of your choice, an activated sim card, and a step-by-step guide to help you start your test drive.
iPhone users can get the $1 Samsung smartphone by signing up on the Samsung’s website through their iPhone’s Safari browser. Presently, this offer is only valid in the United States and users need to pay $1 using your card details while registering. After 30 days, if the users buy a Samsung device, there is a lot more in store for the consumers. Not surprisingly, if the device is lost or damaged, users need to be ready to pay compensation!
| Cost of Damages | Types of Damages |
| $0 | · Trial device returned in Good/Excellent Condition
· Minor scratches |
| $100 | · Major scuffs
· Camera and Speaker does not work · Trial device does not charge · Missing or damaged buttons · Cracked screen · Water damage |
| Replacement cost | · Trial device does not switch on
· Unreturned |
You may be thinking the motive for Samsung’s smart marketing move ever done. Well, it should be noted that Apple’s profit has been increasing incrementally. Whereas, things are not great for Samsung’s mobile division as there has been significant decrease in the divisions’ operating profit by 37.6%. Addressing to its concern, Samsung has indeed made a smart move by targeting and luring iPhone users to use their interesting promotional deal.
While Samsung has never left a stone unturned to make fun of iPhone users in their commercials, this new marketing campaign demonstrates the effort of Samsung to encourage iPhone users to make the switch. However, Apple’s iPhone users remain to be highly loyal smartphone users even after tough competition from Samsung. Studies have proven that people who buy one iPhone are very much likely to purchase another one as they experience a wonderful user experience, making Apple a delightful choice for smartphones.
Another thought to ponder over is will Samsung project these ‘used’ and not bought phones to other prospective buyers? As brand new, refurbished, pre-owned or second-hand?
Did you find this 1$ Samsung smartphone promotional offer for iPhone users interesting? Tell us in comments below.
