PPC is an online advertising whereby links that are sponsored are being purchased by the search engine results. PPC requires you to pay a fee to have your website displayed on the search engine results page. The fee you pay is either based on clicks or the number of views. PPC ads are a great option to compliment your inbound marketing efforts and maximize your coverage on.
Even if you are new to it, there is no need to be apprehensive, Sphere Media Technologies is here to help! We outlined 5 reasons why you should create and manage a paid search campaign for your business.
1. Fast results
We all know the importance of organic web marketing, however it takes time to achieve it and has a longer cycle to get ROI. This is where PPC comes handy as it demonstrates fast and instant results. As soon as an advertising campaign goes live, the ads start appearing to various prospects. Thus, PPC is a suitable way of increasing revenues, as the organic web marketing slowly builds over time.
2. Payment is done only when a person clicks
The reason for PPC being so popular is that you know you have an account of where your money is going. You will only pay when a person click on the advertisement, which is different from traditional advertising where you spend a large amount on marketing campaigning, hoping your target market engages, but you never really know.
3. Flexible Budget
In PPC, you can set your budget to what you are comfortable with and further change it any time. However, that does not mean you will not see great results if your budget is low as it all depends on the industry competition. A cautiously planned, highly comprehensive PPC and metrics program can produce the results your company needs without spending much. Jack Welch once said, “An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”
4. Target audience and keywords
Do you want to target a particular audience in a particular place at a particular time of the day with a specific ad? PPC does it for you! With PPC’s location targeting and delivery options along with device specific preferences. Further, you can use PPC to target the audience at all stages by starting to focus on the keywords or phrases. Assigning different ad copies for specific keywords and demographics can intensely increase the quality of website traffic. PPC ads can be scheduled to run during the best sales periods and in specific geographic regions.
Another advantage of PPC advertising is the ability to target specific keywords. For example, if your website sells personalized bags, you could target keywords such as personalized bags, custom made bags, make your own bag etc. This makes highly targeted visitors who are wanting to buy the product.
5. Maximize the return on your marketing investment
Since you pay for PPC only when the ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported precisely and decorously and campaign results can be tracked widely.
Tips to remember
- Clear planning required– Even though PPC drives visitors to websites, grasping prospects’ attention, it is important to ensure to nurture and develop a lasting relationship with them. PPC only will merely offer limited results. With no brand awareness or value proposition, PPC campaigns may only interest window shoppers. Therefore, prior to launching your first campaign, it is necessary to establish clear objectives and goals as PPC advertising can create a lot of traffic in a short period of time but at a cost.
- Track Conversions– If you want to stick to your budget, it is necessary to track conversions. A conversion need not be a sale, but, it has to be something of worth to you. For example, the number of visitors which made a purchase.
