TikTok: How Can Marketers Explore The Power Of This Fast Growing Social Media Platform in Mauritius?
TikTok is a mobile app used for sharing short-form videos and is extremely popular with teenagers and Gen Z both in Mauritius and worldwide. It started off simply as a music and video social media platform but has now evolved into a popular application that displays millions of trends, allowing for ceaseless creativity. It is important to note that TikTok has 1 billion active users around the world each month (Backlinko, 2022). This app can be a successful option for Mauritian marketers only if they know how to take proper advantage of it.
TikTok Marketing in Mauritius: 5 effective ways that local marketers can consider to make great use of TikTok
1. Start A Branded Channel
Brands should create their own channel and upload short, exciting videos that are relevant to their business context. They can provide authentic content by using TikTok’s built-in filters, effects, soundbites, and editing tools. Brands have unlimited ways to tell their story on this amazing app and the organic reach on TikTok is also high in Mauritius. However, this truly works out for marketers who know how to create effective content that resonates well with their target audience. After experimenting with different types of content, brands can pay attention to the ones that work best for them.
2. Use The Right Hashtags
Just like SEO is vital for websites, similarly, hashtags are important for social media and TikTok is not an exception. Mauritian businesses can reach the right audience or enhance their community connections organically by exploring and using relevant hashtags. Users who look for content on a specific topic or area of interest often use hashtags to find such content. Hashtags also help brands to identify their competition and discover different content ideas that they can utilize for their future videos. These businesses can also implement Branded Hashtag Challenge to encourage users to create videos showing themselves performing on a specific action that often turns into a cultural trend. This helps to transform passive onlookers into active participants, leading to better brand awareness, impactful engagement, and a larger fanbase.
3. Advertise On TikTok
TikTok Ads are important to get more eyes on your content. You can choose from a variety of advertising options, which are as follows:
⮚ Brand Takeover
Brand Takeover ads pop up as soon as users open the TikTok app and take over the whole screen for some seconds. These ads are displayed either as a three-second image or a three to five-second video. The ad unit can also be redirected to a TikTok video or an external website. This full-screen ad is perfect for brands to easily draw users’ attention and maximize exposure and reach.
⮚ In-feed advertising
Mauritian brands can get very creative with In-Feed Ads. They are video ads that auto-play inside the native news feed whilst users scroll through the “For You Page” and are up to 15 seconds long. These ads allow users to like, comment, share, follow and even shoot videos within the same TikTok sound. Brands can add multiple call-to-actions which are perfect to encourage users to take important activities such as shopping, downloading an app, or visiting the brand’s website right from TikTok.
⮚ TikTok Top View Ads
Top View Ads refer to a brand-new, video-based ad-option that lasts up to 60-seconds with sound on. They are similar to brand takeovers. However, Topview ads do not cover the screen as soon as users sign in but occupy the first In-feed post after 3 seconds. These ads are helpful in enhancing brand awareness since it guarantees a wide reach and higher number of impressions.
⮚ Branded Hashtag Challenge
Branded Hashtag Challenge is a paid advertisement that is used to tap into TikTokers’ desires to express themselves by challenging them to perform on a specific action using the sponsored hashtag. Such ads often result in increased engagement, brand exposure, and earned media.
⮚ Branded Effects
Branded Effects allow users to add shareable branded stickers, filters, and effects from advertisers to their own video which interact with the physical environment around them. These effects can be a stand-alone campaign or can be incorporated into the Branded Hashtag Challenge to provide a more powerful and rich ad experience to users.
4. TikTok Influencer Marketing
TikTok Influencer Marketing is one of the most effective forms of marketing on the platform and is quite popular in Mauritius. It involves working with influencers whose followers align with the brand’s target audience. It is necessary to choose relevant influencers so that they can connect your brand with the right audience and build their interest in your products and services. When it comes to targeting TikTokers, especially the youthful demographic, influencers play a great role in delivering entertaining content that relates to the brand rather than being salesy.
