Ocean Basket Mauritius “7th Anniversary” Campaign
Client:
Ocean Basket Mauritius
Location:
3 restaurant outlets in Mauritius
Project:
Digital Coupons
1
days campaign duration
0
email addresses collected
0
mobile numbers collected
0
%coupon redemption rate
Brief Description
As part of Ocean Basket’s online marketing and brand positioning strategy, we decided to run an online-meets-offline campaign.
Thank Ocean Basket customers for their ongoing support and loyalty.
To capture customer data for intelligent and targeted multi-platform marketing in full compliance with Data Protection regulations in Mauritius.
The innovate in the way we interact with our customers online.
CASE STUDY
- Although at the time, household smartphone penetration was more than 60%, we needed to ensure that we reach the maximum target audience with the right campaign
- We wanted to track and measure conversion rate as well as incremental sales from the campaign
- Advertising budget needed to be well-researched and spent in a targeted and optimized manner
- Offline-meets-online was the key concept that had to be established
- Customers had to be comfortable with the process which had to be simple, straight-forward and seamless
The Solution
A landing page (branded domain URL) where the user could select the anniversary offer of his/her choice; Ocean Basket proposed 2 MEGA lunch and 2 MEGA dinner offers
An online form had to fill in to receive the offer by email (no limit on the number of times the user could fill in the form)
A serial number generator that allocated UNIQUE SERIAL IDS to each offer coupon
An email that was sent to the user containing the coupon corresponding to the offer with the unique serial ID (one-time use)
An admin interface set up at the POS of each restaurant to manage coupon redemption (allowing for tracking of % redemption and incremental sale value)
All Terms and Conditions including the Data Policy for the campaign
The whole advertising campaign (offline and online)
Campaign Advertising
Simple Process
01.
Customer selects anniversary offer
02.
Customer fills in registration form
03.
Customer receives offer coupon by Email
04.
Customer redeems offer by showing coupon of SmartPhone or printing coupon
05.
Customer Receives SMS with eLottery numbers
06.
OB cashier validates coupon at POS