The MILO Champions Cup
Client:
Nestle Mauritius
Location:
Port Louis, Mauritius
Project:
Increase Brand Awareness
#TEAMMAKESME
As the Digital Marketing Agency for Nestle Mauritius at the time, we were approached to work with the team to define and run The MILO Champions Cup for Grade 4 students across Mauritius.
This campaign was done in collaboration with the Mauritius Sports Council (MSC).
Build the momentum for the campaign create awareness within the right target audience
Showcase the initiative from Nestle Mauritius and the collaboration with the schools, children and the MSC
Create the right content to bring forward the emotions and efforts put in by everyone involved
Celebrate the children and their own individual efforts
Campaign to be run across the 4 zones in Mauritius and the 5th zone being Rodrigues Island.
ADVERTISING CAMPAIGN
- Sphere Media worked with contents that was provided by Neslte Team and adapted the core elements to reflect the local campaign
- Sphere Media worked with Nestle Mauritius and their PR Agency to design the launch event
- Coverage of the launch event and production of the launch video
- Running of the online campaign mainly on Facebook
- Sphere Media also covered the whole Championship across the 4 zones in Mauritius. We provided photography and video support during the whole campaign.
- Photos were constantly posted after every championship weekend for each zone.
- A video was produced for each zone to celebrate the children and the organizing and support teams’ efforts.
- A story-telling video was produced at the end of the 5-selection series.
- Sphere Media worked with Nestle Mauritius team and their PR agency to plan and prepare the AWARDS Ceremony where the winners were announced.
- This ceremony was fully branded and the event was attended by the Minister of Education.
