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Top 6 Successful PPC Strategies for Hotels in 2015

Top 6 Successful PPC Strategies for Hotels in 2015

Is Pay-Per-Click (PPC) advertising part of your hotel marketing plan? PPC, also known as paid search or search engine marketing can attract more potential travellers to your website and convert the traffic into instant online booking! Even if you don’t have it active all the time, it

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5 Common Mistakes for Hotels to Avoid

5 Common Mistakes for Hotels to Avoid

Not having a presence on different screens: Most of the travellers utilize their smartphones to do online bookings or to approach travel related information. This makes it very important to have a website which works well on various screens, or else your hotel may miss out on

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Facebook launches ‘M’: its bold answer to SIRI…with real humans!

Facebook launches ‘M’: its bold answer to SIRI…with real humans!

The world’s largest social network is just getting better and better… Are you ready for your free personal assistant? In the last few days of August 2015, the tech world surprisingly welcomed Facebook’s new virtual assistant, called ‘M’.  David Marcus, the head of Messaging Products at Facebook

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7 Content Marketing Tips for Hotels

7 Content Marketing Tips for Hotels

Recognize your target audience and set goals The successful formula to content marketing is offering information that is particularly tailored to your customers’ interest and preferences. Prior to writing content for a website or a social media channel, the foremost step is to identify who you need

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3 ways to Increase Organic Website Traffic

3 ways to Increase Organic Website Traffic

Let’s get straight to the point! Do you want to increase your organic web traffic? Obviously yes! So, you want to boost the number of visitors reaching your website and pages on a daily basis. Good news: as long as you keep up with Google’s constant changes,

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Facebook Dislike button Alert!

Facebook Dislike button Alert!

What? Facebook is getting less interesting? Oh wait… Time to grab some popcorn and get ready for some new Facebook drama! During recent years, there have been rumours about Facebook introducing a Dislike button and for years, Facebook refused to make it because of the “rampant negativity”

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The FOODSTAGRAMMIES: 5 top Instagram food brands worth following

The FOODSTAGRAMMIES: 5 top Instagram food brands worth following

Eat to live? Or live to eat? We think both are important, even though the second one sounds a bit more fascinating! Who doesn’t like to scroll through pictures of nicely arranged salads, sandwiches bursting with cheese and tomatoes and appetizingly-looking menus? Luckily, there are tons of

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5 Powerful Ways to Target Your Customers with Facebook Ads

5 Powerful Ways to Target Your Customers with Facebook Ads

Advertising on Facebook is one of the big opportunities available for businesses because of its ability to target specific audiences using advanced tools. Nowadays, users click on ads at an astounding rate. The targeting options available today, the click-through-rate (CTR) and return-on-investment (ROI) on the ads are

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Top 5 Online Marketing Trends

Top 5 Online Marketing Trends

Changes and advancements in the digital marketing field are rapidly increasing, and can be difficult to keep up. It is no astonishment that social media has changed the face of digital marketing. The revolution is so great that the line between traditional and digital marketing has blurred

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4 Reasons to Hire a Digital Marketing Agency

4 Reasons to Hire a Digital Marketing Agency

Once you have decided to grow your business through digital marketing, the next step is clear: Are you going to manage it yourself or hire an expert digital marketing agency? Every firm’s situation is different, but in majority of cases, outsourcing your inbound marketing can be a

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