Having a compelling brand story is the dream of every entrepreneur
For that, you need to choose the right ingredients and bake them into the mind of your audience in a way that their taste never fades away from their memories. Even neuroscience proves that great stories activate people’s imaginations and provoke their minds to think of them visually. As long as these visuals stay with them, they will remain connected with your brand at a personal level.
Here are three amazing steps you can take to tell a compelling brand story:
1. Story First, Product Second
Indeed, the story should always come before the product. Don’t forget, people tend to recollect a story rather than facts presented alone and thus, brands that encourage storytelling are more likely to be successful than brands that don’t. While most businesses have a story to tell, you need to ensure that yours is unique, authentic, and obviously informs your target audience how you aim at solving their problems and delivering customer value. Remember, people buy experiences rather than products and this is what you need to focus on.
2. Photos and Videos Are The Right Ingredients
Do you want to forge long-lasting emotional relationships with your customers? Photos and videos are the right ingredients to make it happen. For instance, you can capture amazing moments of customer interactions through photos or you can also use video as a great means to let your employees express their love and passion to serve their customers. Make your customers aware that you care for them and everything you do is meant to cater to their needs in the best way possible. Allow the personal bonds to form between you and them and let loyalty play its role.
3. Let Your Loyal Customers Speak For You
You don’t have to narrate the whole story on your own! Let your loyal customers weave their magic through their positive word-of-mouth. Remember, potential customers often look for testimonials from existing customers as evidence of service quality. So if you are able to encourage your clients to share their reviews and positive experiences on your website, it will become easier for your prospects to believe in your brand story, leading to conversions and repeat business.