Social Listening Matters First, Then Marketing Strategies!

But this process is not just about content, visuals, or budget. Social listening plays a great role in delivering the right content and ad campaigns to the right customers.

What is Social Listening and why is it important?

Social listening is the process of monitoring and analysing customer feedback and direct mentions of your brand as well as conversations around specific topics, keywords, competitors or industries which help you can discover new opportunities to create customer value.

Social listening is necessary as it gives you great insights into what your customers are saying about your brand, products and services in real-time and thus, you can respond to their needs and expectations at the right time, using the right strategies. Remember, customers buy solutions rather than products and thus, social listening is a great way to know more about their problems and solve them accordingly. You can also analyze how people perceive your competitors’ brands to find new opportunities to promote differentiation and fill in the gaps that they are overlooking.

With social listening, you can use all these interesting insights to create valuable content and experiences tailored to what your audience is seeking. You can adapt it in a way that responds to the queries of your audience and solve their issues effectively. This is the best way to make them fall in love with your content and let their mind say “yes, this is what I wanted to hear.” As such, it becomes easier to promote brand engagement, conversions and even turn your customers into your brand ambassadors.

Best Social Listening Tools To Use:

1. Sprout Social

Sprout Social is a social media management platform that is effective for social listening and analytics as well as customer care. It helps you integrate social media listening seamlessly into your marketing strategies and create a more personalized experience for your target customers. It aggregates all your messages from different social networks into one place so that you and even your team can provide quick responses to your audience. You can also optimize your brand positioning by analyzing the sentiments and perspectives of your audience regarding specific topics, products and competitors. These insights help you understand the needs of your target customers and prospects better and uncover new business opportunities that your competitors are overlooking.

2. Buffer

Buffer is a also great choice when it comes to saving time to manage your different social media accounts, schedule posts and measure the performance of your ad campaigns. It even provides recommendations to improve your strategies to increase reach, engagement and sales. This tool allows you to track the most trending conversations and participate in the discussions immediately as they are centralized into one single dashboard. You can even use the story monitoring feature to record and analyze your stories on platforms such as Facebook and Instagram.

3. Hootsuite

Hootsuite can be used to set up social media streams to track conversations relevant to your brand, products, competitors and industry. This useful tool allows you and your team to respond to messages, reviews and mentions across various social media channels from one single dashboard as well as to track relevant influencers, prospects and brand advocates and reach out to them to promote brand awareness. You can easily turn these real-time data into strategic insights and thus, attract potential customers to convert by personalizing your content and campaigns accordingly.