With an increase in social media’s popularity and being proven as an effective and efficient marketing strategy, the marketing industry has seen a tremendous increase in ingenious social media campaigns. Some of the best and memorable social media campaigns created by organizations are Oreo, GoPro, Expedia, Taco Bell, Hewlett Packard, Burberry and the list goes on.
However, when you simplify the details of these top-rated social media campaigns, you see that they share some common features. There are many businesses for whom it is not easy to identify, plan or execute a successful social media campaign.
If your business is planning a social media campaign, strongly consider these four main constituents to achieve your results.
- A sensibly developed plan
The best and successful social media campaigns commence through a sensibly developed plan. It is important for the plan to be precise to your campaign and fit your overall social media strategy. Start your plan with thorough research, followed by a thorough analysis of your existing social followers and further, identify areas for improvement. Also, remember that different social networks exist for different purposed, so select the one which best caters to your need. Once you have decided what kind of campaign you plan to run on the selected social networks, it is important to allocate the necessary resources and budget. Further, you should identify your team members who will be working on the social media campaign. Make sure to give clear work roles to avoid confusion. The last part of your plan should be identifying and choosing the metrics you will use to measure the success of your campaign.
- Clear defined objectives
Before commencing any marketing campaign, make sure to have clear objectives. Your social media campaign can have multiple objectives, where each serves as a different purpose. However, some of the most common ones that most campaigns address are increasing brand awareness of the organization, driving more website traffic, get customer loyalty, improve conversion rates, increase user engagement etc. Deciding on what you want at the beginning of the campaign makes it simpler to measure and analyse your results.
- Multiple channel promotion
Unless you are a major brand with many loyal followers, your social media campaign may not require assistance from other marketing channels. Majority of the best social media campaigns are part of an integrated marketing campaign where your efforts are supported on a number of other channels. Since your followers are already aware of your brand, there are the ones most likely to see your campaign on social media, therefore, they shall be more likely to engage after being reminded through a different marketing channel. You can also grab the attention of those who do not follow you on social media through other channels, as it increases the possibility that your campaign will be successful.
- A detailed analysis
How did your campaign perform? Was it successful in reaching the objectives you had set?
When you have to evaluate the success of your campaign, you will be grateful that you identified the key metrics related with your goals. It is easy to compare your progress alongside your starting point.
Good social media campaigns should definitely make a difference to your follower count. Using these four constituents as the creeds of your next social media campaigns will help you extending your social reach, gain a better understanding of your target audience and achieve your business goals.
