Why is email marketing beneficial than other traditional forms of marketing? Why does it drive better returns on investment and customer engagement metrics? Most importantly, why should YOU invest your time and resources to develop an email marketing at all?
1. Wide reach and penetration
There are more than a billion email accounts today and most users check their email at least once a day. Through email marketing, you can sure that the actual message will reaches its destination. Since email marketing takes less time to create and send, you can also communicate with your customers more frequently.
2. Personalized messages
Email marketing provide users with various opportunities and chances. Most of the times, print mail campaigns, prints, television and radio campaigns are done in ‘one-size-fits-all’, which makes it is exigent to speak directly to the customer in a personalized manner. Thus, through email-marketing, you can send personalized emails making it ‘tailor-made’ with the user’s name. Thus, you can speak to the customers in a more personalized way. Creating separate emails is less strenuous than creating separate postal mail, print mail and advertising campaigns.
3. The right audience
With email marketing, you can segment your users and the database of your customers. You can send targeted marketing campaigns that result in extra sales as they are very specific and precise. For example, if you sell chocolates, you can find everybody in your database who bought Hershey’s and send them an email when the new flavours of Hershey’s come in. You can also send target mails to specific recipient groups, either by gender, income etc. Through email marketing, you are using your customer database to send relevant messages to customers who are most likely to be interested in the message and most likely respond to it.
4. Reduced Time, Effort and Overhead costs
For a moment, think of the time and effort required to structure a direct marketing campaign? Well, it is a lot of time and effort. Also, there are chances of the campaign to be imitated by the competitors with improved modifications.
With email marketing, you can have a communication with your users in less than three hours saving time, effort and costs. Email marketing can be done at low overhead costs, meaning you do not require lots of employees, designers and analysts. You do not have to pay for the printing, phone lines, post mailing costs and advertising costs etc. Emails with proper subject lines and logos can reinforce the product awareness. You can also embed links in your email messages which can drive website traffic.
All you need for an effective email marketing campaign is the right offer, right material, and right graphics and then send it to the right audience.
Email marketing can be measured through various metrics to evaluate the success of the campaigns such as open rate, click rate, conversion rate, complaints, and unsubscribes through which you can track your sales. The data will then allow to adjust strategies to improve future results.
Most importantly, SAVE THE PLANET!
It may seem as a minor issue, but with the increasing global warming, the planet is in danger. With email marketing as your campaign, you save the planet with reducing the number of trees cut for prints.
We are not recommending you to only use email marketing, but it is significant for it to be one of the ingredients of your marketing mix. However, as you can see, by incorporating email marketing, you will have various benefits that can help YOU improve your sales, user-engagement and at the same time play your role to save the planet.