Competition online is very fierce, thousands of brands are exposing their brands online, so how do you get yours noticed? Pay-Per-Click advertising or PPC in short, can not only draw attention, but go a long way from converting your efforts into sales.
But how to get the perfect PPC campaign? Follow our tips to set up your first-ever PPC advertising campaign:
Tip #1 Know CLEARLY what PPC advertising is
PPC is an online advertising whereby links that are sponsored are being purchased by the search engine results. PPC requires you to pay a fee to have your website displayed on the search engine results page. The fee you pay is either based on clicks or the number of views. PPC ads are a great option to compliment your inbound marketing efforts and maximise your coverage on.
Tip #2 Set your objective
What are your goals? Are you selling a product or are you trying to get people to subscribe to your weekly newsletter? Perhaps you just want to drive traffic to your website? Whatever your end goal is, be clear about why you are advertising as this will help you include specific keywords and write a compelling advert.
Tip #3 Set a budget
The good thing about PPC campaign is that you can set your own budget and you can modify it anytime! After setting your objective, you need to see how much you are willing to spend on the campaign. Even if you are paying only when someone clicks, it does not mean that you need to pay for every click. Whether you have a low or high budget, the end results will all depend on the industry’s competitiveness. A well planned PPC campaign can produce great results without spending too much. For instance, if you sell Christmas gifts, you can boost your budget during that period only.
Tip #4 Choose your keywords strategically
Another benefit of PPC campaign is that you can target specific keywords. So why not make the most of it? The keywords and search phrases you bid on must be similar to what your potential customers will type in when they look for your brand. Be SPECIFIC! For example, if your website sells personalized keyrings, don’t pin your hopes on that only; try keywords such as custom made keyrings, make your own key rings, etc. You can also schedule PPC ads during sales periods and in specific demographic regions.
Tip #5 Write a persuasive content
Your link will include a heading, a short text description and URL link. Be straight to the point and give your potential customers the exact information that they need. After all, you need to persuade them to click through your website. For example, if your target audience wants to know about Creative web design, you may try
Tip #6 Link to a landing page instead of your homepage
Instead of directing potential customers to your homepage, direct them to a ‘landing page’ that is relevant to your advert. Simplify their journey on your website as much as possible to encourage them to take the next step – whether it is a subscription, a sale or a free eBook. For example, if you are selling a dress, include the image, price, shipping cost and a ‘click to buy’ button. If it is a service, mention the cost and a ‘Contact Us’ link.
Tip #7 Track your ROI and optimise for better results!
From time to time, you need to check whether the keywords mentioned are working or not, you need to ensure that users are actually buying, subscribing or simply clicking. After getting valuable analytics from your current and past PPC campaign, you will be able to find out what keywords, budget and approaches generate the best results for you. After which, you can alter some keywords for better ROI.
SEE ALSO: 7 SUCCESSFUL SEO TIPS FOR SMEs/STARTUPs
There is a lot of hard work behind an effective PPC campaign. If done and optimised correctly, it can work wonders for your brand. The plus point is that thousands of people can see you even if they are not clicking on you, online exposure for almost-free!
We hope that you find these tips useful. Do you have more tips to share? Feel free to share your thoughts in the comments below.