8 tips for selling online
If you sell products online, there are a number of steps you can take to increase your online sales. Through specific, targeted and relevant changes, you can increase your conversion rate and build a website that does the selling for you. No matter what you are selling online, you should have a good understanding of […]
Walking home alone? Companion App promises to never let you walk home alone!
Just try to recall how many of your friends have called you while walking up the streets at night, just to make sure someone knows that they are safe while traveling in risky conditions. Well, no more calling and worrying! Designed by five students from the University of Michigan, Companion or Digital buddy is an […]
Top 4 Digital Marketing Tips for SMEs / Start-ups
You are a small to medium enterprise and you want to expose your business to as many eyes as possible but you are confused and you don’t know where to begin? That is why, in this article we have outlined 4 successful tips for you to start off with your first-ever digital marketing strategy. Stop […]
Samsung’s new $1 test drive campaign for iPhone users
Targeted at iPhone users, Samsung has introduced an intriguing and aggressive new promotional campaign that aims to convert iPhone users into owners of Galaxy smartphones. iPhone users can now take a Galaxy handset choice for a month and if they don’t like it better than their existing iPhone, Samsung will be happy to take […]
Hidden WhatsApp feature reveals who your ‘best friends’ are
As if the ‘last seen’ and the ‘blue ticks’ were not disastrous enough… The Facebook-owned messaging service has revolutionised the concept of digital communication, giving millions of people across the globe the joy of instant messaging. Oh, just in case you don’t know, today WhatsApp hits 900 million monthly active users! Ever since its launch, […]
5 Examples of Amazing and Brilliant video campaigns
During the past few years, video marketing has proven to be one of the most successful marketing tactics. Have a look at 5 brilliant examples of how businesses are using video marketing for their campaigns: Dove’s #ChooseBeautiful Dove’s #ChooseBeautiful campaign called for women around the world to abandon the society’s narrow standards of beauty and […]
The power of smartphones in Digital Marketing
Technology is evolving at an incredibly rapid pace and the mobile device market is one of the best examples. The mobile industry has been a highly competitive and creative one, accelerated by bigger screens, better Apps, powerful CPUs and more functionalities. Smartphones are surely small, fitting our hands but mighty screens when it comes to […]
The Era of Data-driven Marketing
Once considered as conundrum, marketing is now a quantifiable, data-based function. With the increasing digital marketing, today’s digital marketers consider customer data as their priority and no marketing decisions are made without closely consulting the data-analytics. The most important evolution in the history of marketing that has occurred is the ability to comprehend data you […]
5 reasons why SMS Marketing is beneficial for your business
SMS, which means “short message service,” is considered today, as an essential resource within the marketing world. SMS is becoming a progressively indispensable portion of an effective multi-channel marketing. Access to mobile communications is far easier than perceived and gaining access to mobile consumers can be as simple as sending a personalised, targeted text message. […]
Top 5 reasons to choose WordPress for your website
WordPress is AWESOME! Word. You want to start with a new site or blog and you are wondering but why WordPress? Why is it that 74.6 million of websites depend on WordPress? Well, stop wondering and start reading! To help you, we have explained what WordPress is and we have compiled some key reasons as […]
