SMS marketing is a powerful marketing tool. But if you do it, do it EFFECTIVELY. Otherwise don’t! One of the best things about SMS is that it can reach 100% of smartphones, making it the only mobile channel offering the widest reach. And it’s immediate; SMS messages
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Facebook is about to get lively and animated. The decade old social network is presenting five new and innovative changes to user profiles: 1. The option to pin featured at the top of your profile One of the biggest feature to be rolled out is the option
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Is your email marketing stale? A lot of digital marketers face the struggle of having a good amount of open rates, click through rates and conversion rates. It may be that you are sending the right email but not the right way! So how do you improve
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Have you got your personalised can yet? Yes? We also have… It seems most of us have already joined the fun #ShareACoke campaign. However, do you have an idea as to where and when did Coca-Cola start this marketing campaign? Well, it all started in Sydney, Australia
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On the 23rd of September, Facebook introduced the 360 degree video to its newsfeed that takes users a step closer to virtual reality, permitting the users to experience the video by looking around in every direction. Users can now discover the videos by dragging their cursors in
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Dear hotel marketers, what is your top priority? With the rapidly growing competition, emerging technologies and millions of potential consumers online, we know that your top target is to make it easier for potential guests to find your hotels online, right? But the question is, how will
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Is Pay-Per-Click (PPC) advertising part of your hotel marketing plan? PPC, also known as paid search or search engine marketing can attract more potential travellers to your website and convert the traffic into instant online booking! Even if you don’t have it active all the time, it
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Not having a presence on different screens: Most of the travellers utilize their smartphones to do online bookings or to approach travel related information. This makes it very important to have a website which works well on various screens, or else your hotel may miss out on
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The world’s largest social network is just getting better and better… Are you ready for your free personal assistant? In the last few days of August 2015, the tech world surprisingly welcomed Facebook’s new virtual assistant, called ‘M’. David Marcus, the head of Messaging Products at Facebook
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Recognize your target audience and set goals The successful formula to content marketing is offering information that is particularly tailored to your customers’ interest and preferences. Prior to writing content for a website or a social media channel, the foremost step is to identify who you need
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