- Attract
- Convert
- Close
- Delight
Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. This type of marketing tries to make it easier for customers, who are already actively looking for goods or services via the Internet, to find what a company offers.
Elements forming part of Inbound marketing
Blogs, Keywords, SEO, website, Social publishing, CRM, Call-to-Actions, Emailing, Social monitoring amongst others make up Inbound marketing.
Actions of Inbound marketing
The 4 actions are: