Top 9 Digital Advertising Trends You Shouldn’t Miss In 2022

By Sabreena Limalia February 13, 2023

Top Digital Marketing Stats to Guide For 2023 Planning

As a Digital Marketing Agency in Mauritius, we’ve assisted numerous businesses in achieving outstanding outcomes in Digital Marketing on various platforms.

We’ve brought to you a compilation of the top Digital Marketing Statistics for 2023 to help your business shape its overall strategy throughout this article.

Advantages of Digital Marketing Statistics:

1. Helps in prioritizing your digital efforts

Digital marketing statistics will help you in understanding how different platforms will perform in contrast to one another if your business is implementing a multi-channel marketing plan. As a result, you can focus your resources on channels that are more valuable to your company.

2. Follow trends to stay on top

When statistical data are properly evaluated, they show patterns and trends in digital marketing that can help you see platforms and techniques where it might be advantageous for an early adopter of technology.

Statistics for Digital Marketing for the year 2023:

How big is the digital marketing sector?

The industry for digital marketing and advertising was estimated to be worth around $350 billion in 2020 and is estimated to reach $786.2 billion by 2026. (Source: Global News Wire)
Currently, the US market for digital marketing and advertising is estimated at around $460 billion. (Source: Emeritus)

What is the rate of expansion for the digital marketing sector?

From 2023 to 2026, it is predicted that the digital marketing industry will be expanding at an annual growth rate of 9%. (Source: Wordstream)
Businesses boosted their budget spending on digital marketing by 14% between 2020 and 2022. (Source: Connection Model)

Social media statistics for 2023:

More than 91% of companies use social media for their marketing needs. (Source: Statista)
In terms of audiences and followers, Facebook is the most popular social networking platform. It has 2.91 billion monthly users worldwide as of 2023. (Source: Ecwid)
TikTok delivers the quickest growth rate and 40% of companies are thinking about using TikTok as their social media strategy. (Source: Browser Media)
The greatest number of users on social media platforms starts from the Millennials to Gen Z users. (Source: Insider Intelligence)
The Ad spending within the Social Media Advertising market is estimated to extend to $226.00 billion within the year 2023. (Source: Demand Sage)

2023 Content Marketing Statistics:

Short-form videos make up over 80% of all mobile data traffic. As a result, a number of the foremost well-liked media area units TikTok, Instagram Reels, and YouTube Shorts. (Source: Woosuite)
Customers are 95% more loyal to brands that are upfront and authentic. As a result, empathy and audience-centered content can help bring a personal touch to your material. (Source: Helpscout)
Videos, blogs, photos, and infographics are usually the top 4 content marketing formats.
66% of marketers are thinking of increasing their content marketing budget. (Source: Hubspot)

2023 Video Marketing Statistics:

Online video is foreseen to account for around 82.5% of all internet traffic, creating the simplest type of online content in the coming years. (Source: whatsnewinpublishing)
94% of marketers say that video has increased client information and knowledge about their goods or services. Within the next few years, 81% of marketers will include video promotion in their overall marketing plans. (Source: Hubspot)

2023 Email Marketing Statistics:

By the end of 2023, email-promoting revenue is predicted to reach around 11 billion. (Source: Hubspot)
The average ROI for email promotion is $36 for each $1. (Source: constantcontact)
33% of subscribers open email campaigns, all depending on the topic line. (Source: akerink)
Mobile devices account for 41% of email views. (Source: emailmonday)

2023 SEO Statistics:

In 2019, the world SEO services market was priced at $43 billion and it’s expected to reach $86 billion in 2023. (Source: wordstream)
Businesses that do blogs, receive 55% of traffic to their websites. (Source: nealschaffer)
61% of marketers claim that generating traffic and lead area units are their biggest challenges. (Source: editorninja)
Mobile devices account for around 60% of searches. (Source: oberlo)
Posts together with videos receive 157% more search traffic than people who do not. (Source: blendedsense)

With the information from this article in your back pocket, you’ll be able to confidently support whatever marketing choices you make in 2023 and beyond.