Once you have decided to grow your business through digital marketing, the next step is clear: Are you going to manage it yourself or hire an expert digital marketing agency? Every firm’s situation is different, but in majority of cases, outsourcing your inbound marketing can be a really worthwhile investment.
Imagine that a sudden cyclone has flooded your garden and is starting to leak into your newly carpeted sitting room. Your instincts tell you to grab some cloths and prepare for the coming stream of mud. You would not think about fixing the broken pipe that caused all this mess. So, you call a professional to fix it and to find ways to prevent this during future cyclones. Think of a digital marketing agency not only as your plumber, but as your architect, contractor, painter and property manager.
SEE ALSO: TOP 4 DIGITAL MARKETING TIPS FOR SMEs/START-UPs
Here are 4 reasons why hiring a Digital Marketing Agency offer you big advantages and big dollar signs:
Reason #1 – Digital Marketing Expertise
A successful marketing campaign requires detailed knowledge on a variety of topics, including social media, online paid advertising, email marketing, SMS marketing, web design, SEO, copywriting, graphic design and so much more. You cannot even realise how many skills and expertise lies in a digital marketing agency. That is why, the perfect digital marketing campaigns are when it is done by a team of experts, rather than by one single person. A digital marketing agency will always be up-to-date with latest innovations and they will ensure that your campaigns are reaching maximum of your potential consumers.
Reason #2 – Tools and Software
Nowadays, there are so many digital marketing tools to boost efficiency, productivity and overall results. Unfortunately, these tools are very expensive and not really worth it as an investment for just one business. This can even cost a fortune if you are a small business. Not having the proper tools and software is definitely a competitive disadvantage for you. For example, when you are doing online marketing, graphic designing is a must and many software are needed for that. Would you prefer to invest in all these software or hire an agency and have everything under one roof?
Reason #3 – Speed and Cost-effectiveness
Believe it or not, when working with a digital agency, your work will be done quicker and will be far cheaper than trying to do everything by yourself. Again, refer to Reason no.1, EXPERTISE! In other words, it will save you time and money. With many digital marketing agencies, you can set your own budget and they will give you a ‘value for money’ deal. For the price of a single hire, you can have a stream of experts.
Reason #4 – New perspective
Bringing an outsider is one of the best way to have valuable and unbiased feedback about your brand. Marketing agency strategists can assess your current strategy and create better ideas from a consumer’s perspective. While you are sitting in your cubicle daily, a digital agency deals with hundreds of companies from different industries. They have a lot of new ideas and perhaps, hiring one could give you a 1-million dollar idea and change your business drastically.
Hiring a full service digital marketing agency will be more efficient to help you make a substantial splash. A digital marketing agency having everything under one roof is the perfect choice!
However, there is one exception where it makes more sense to manage your digital marketing campaigns in-house: Your Company is Google!
Choose your agency wisely. We hope that this article was helpful to you. Remember, if you need any help, we are here to support you.
