Instagram is introducing the ability to add up to 10 photos and videos to a single post, album-style.
Users can swipe through to see each individual piece of content in the post. This change means you can essentially create carousel ads for free.
For those who are not aware of carousel, the latter is a highly engaging and interactive format that performs 10 times better than regular ads.
Like carousel ads, Instagram’s newest feature will allow you to combine photos and video to tell stories and convey information in a better way.
Here at Sphere Media, we are always keeping up with Digital Marketing trends and innovation. Our objective is to ensure maximum visibility of our clients’ brands and maintain high engagement to their target market leading to higher sales conversion.
5 ways businesses can use Instagram’s new album feature
Because albums are an easy way to create an interactive post, they’re also a low-barrier way for brands to share rich media and nurture more engagement with followers.
- Showcase products
Whether you choose to show off several different products or highlight features of a single product, the albums format is a great way to tell people about what you offer.
- Tell a story
If a picture’s worth a thousand words, then 10 photos and videos are worth so much more.
Albums give brands the opportunity to explore new creative opportunities for storytelling as they break stories down into multiple parts to make them even more engaging for the audience.
- Giving out tips
The ability to easily pull together multiple elements into one single posts makes albums the perfect place to share a how-to. Write instructions on individual photos, have someone explain what’s happening in a video – sky’s the limit.
- Break a larger image into multiple parts
Lots of people have happily embraced the #triplegram – tactic that involves posting three related images, or one image cropped into three, in succession. Lots of brands also do this.
However, with albums, this process is even easier.
- Share an event without spamming
Have you ever held an event and wanted to share everything? But Instagram etiquette kept you to a heartbreakingly chosen one or two images.
Now you can carefully curate the best of the best photos or videos from an event and share them in a grouping that gives them added context—and prevents your audience from hitting the unfollow button.