A B2B Marketing Plan, what we should know?
Developing a clear B2B strategy will enable you to have a competitive edge. Most companies do not have a clear idea of WHO they are targeting and WHAT they are trying to “sell”.- Understand your audience and define that audience
- What have you done so far and what have you achieved with each initiative. A SWOT would help identify your problem areas as well as strengths on which you can build further.
- How does your current Sales Process work? How effective has it been? Get a better picture of this process and try to put your finger on that 1 thing that should at least double your effectiveness with better structured thinking and using the right frameworks.
- Embrace Digital; include a clear and strategic digital plan to differentiate yourself from competition
- Identify the right channels to position you better vis-à-vis this audience.
- Give your audience the information they seek with the most and simplest ease possible
- The right tools are key to reaching the right audience at the right time for the right decision to be made
- Have a clear, structured, easy to use Website (Credibility, Trustworthy, Professional, answers your audience questions, clearly shows that your company is worth doing business with)
- Online Catalogues
- Blogs for Inbound Marketing
- Feedback Tools
- Analytics to help optimise customer’s journey
- Lead generation devices
- Paid Search Marketing for lead generation (geographic targeting)
- SEO to increase your website and your brand’s visibility
- Strong PR exercise that is shared on your online platforms
- Brand Advocates
- Social Media Marketing on the right platforms
- User-Generated Content