Top 9 Digital Advertising Trends You Shouldn’t Miss In 2022

By Sabreena Limalia November 25, 2022

Advantages of Influencer Marketing

The influencer and their audience are the foundation of the creator economy. It seems obvious that marketers would want to pay more attention to Influencer Marketing than before given the high level of trust audiences have in their favourite influencers.

This article will discuss the advantages of influencer marketing that are supported by facts and offer advice from a social media specialist from Sphere Media Technologies.

1. Influencer marketing provides a high return on investment (ROI).

Your investments in influencer marketing won’t go to waste because 1 in 4 marketers that use it today report that it has the second-highest ROI of any marketing trend.

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2. Influencers enable you to make savings.

Your marketing budgets are valuable because, as we discussed above, influencer marketing offers a high return on investment.

When working with smaller micro-influencers (those with less than 100,000 followers or subscribers), you also have the possibility to maximize your campaign expenses and see significant ROI. In fact, 44% of marketers who collaborate with both big and small influencers cite the lower cost as the primary advantage of doing so.

3. For Gen Zers, influencers are more reliable than friends and relatives.

According to Gen Z, recommendations from influencers are more significant and persuasive than those from friends and family. According to Annabelle Nyst, Senior Content Manager, Brand Social, influencers’ followers pay heed to their advice in the same way that they would if it came from friends or relatives.

4. Influencers assist you in creating awareness and establishing social proof.

Influencer marketing is the most well-liked and successful trend (with the highest ROI) for creating authentic content for your company, creating social proof, and raising brand awareness, according to HubSpot’s 2022 Marketing Industry Trends Report.

According to Nyst, “Influencer marketing may be a particularly effective method for increasing brand recognition for your business and customer confidence in your goods or services. Word-of-mouth advertising has influencer marketing power.

“Consider it this way,” they continue, “on the one hand, you have a brand telling you how cool it is and how its product is miles ahead of everything else on the market. In contrast, you [audiences] have a person you already know, whose judgment you respect and trust, telling you they enjoy this brand’s goods. Which would you choose to believe?”

5. Influencers encourage buying.

Influencers have the unique capacity to increase sales for your company, particularly among your younger audiences, since 33% of Gen Zers made a purchase based on an influencer’s recommendation in the last three months.

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6. You can create partnerships that last a lifetime.

One advantage, according to marketers, of working with smaller influencers and creators is the opportunity to establish enduring relationships.

Long-term connections are advantageous because they raise your credibility with an influencer audience by showing that you continue to work with them, use their products and services, and believe in the quality of what you provide for them.

7. Influencers assist you in sharing real content in a humane manner.

According to Nyst, «Influencer marketing gets you in front of the audience you’re trying to attract,» but also does so in a way that feels genuine and personal. They continue by saying that influencer messaging seems like an endorsement or remark from a real person who has developed a loyal following based on trust.

Now to You

As a Digital Marketing Agency in Mauritius, in our opinion, Influencer Marketing will only become more common and important as the creator economy expands. The data and analysis in this article demonstrate that investing in it will benefit your company.