Best Tools for Managing Social Media

Numerous tools and pieces of software with functionality that might assist you with various facets of managing your social media strategy are available in the realm of social media marketing. Other tools, however, are designed for particular social media management strategies or aspects of social media management.

1. Social media management software from HubSpot

You may effectively target certain audiences with tailored content by utilizing data from your marketing software and context from the contact database in your CRM. This means that you can use HubSpot to handle any aspect of your social media strategy, including planning, sharing, and analysis, from a single, centralized location.

2. Sprout Social

Writing and delivering personalized messages to leads, customers, and followers as well as posting relevant content on social media sites are all automated by the application, freeing up valuable time for social media managers.

3. Falcon.io

With the aid of the software’s social listening functions, you can identify your target market and potential clients, understand what is being said about your brand on social media, look for opportunities for engagement, and respond to consumer complaints or problems as soon as they arise.

4. Planable

Teams can develop, schedule, and approve content more rapidly and in real-time with the help of Planable, a social media content collaboration tool. Planable distinguishes itself from other social media management tools with its emphasis on collaboration.

Top Free Tools for Managing Social Media

These efficient free social media management tools are listed below. It’s usual for tools to offer both a free version and subscription plans that you may upgrade to when your business expands and you need more features from your tool.

Hootsuite

From a single dashboard, you can create, schedule, publish, and manage your content and ad campaigns across social networks. By offering real-time analytics, we help you maximize the impact of your social marketing so you can concentrate on other aspects of your business.

Paid features & plans

These are your alternatives if you’re thinking about upgrading.

• Professional: at $49 per month: Includes one user, 10 social accounts, access to messages in one inbox, and post prescheduling.
• Team plan: Up to three users, 20 social media accounts, team access, roles with permissions, etc. are all included in the for $129 per month.
• Business: Up to five individuals, 35 social media accounts, additional functionality with premium apps, and more are included for paying $739 each month.
• Enterprise: which calls for personalized pricing. includes unlimited post promotion, quarterly company reviews, Hootsuite Social Advertising, automatic assignment of posts or comments to team members, and more.

TweetDeck

By allowing you to access several timelines in one simple interface, TweetDeck provides a more convenient Twitter experience. To make the most of Twitter, it has a variety of advanced capabilities, including the ability to manage numerous Twitter accounts, schedule Tweets for future publishing, create Tweet collections, and more.

With Tweetdeck, users and managers may scale content plans that benefit numerous campaigns and current marketing trends. Tweetdeck is free and readily available.

Buffer

Buffer’s free plan works well if your business has a modest social media presence, similar to Hootsuite. With this strategy, three social media platforms can be controlled. Your Buffer dashboard is only accessible by one person, and you can schedule a total of 10 items for the future.

Paid features & plans

Buffer may expand along with you as your staff and demands for social media marketing change.

• Essentials at $6 per channel per month: 2,000 scheduled posts per channel, custom video thumbnails, multi-channel campaigns, and more. Includes unlimited social media channels
• Team at $12 per channel each month: Comes with unlimited users, brandable, exportable reports, personalized access, and more.
• For the first 10 social media channels, the agency charges $120 per month: ($6 per channel, per month, for additional channels). This price includes Google Analytics integrations, personalized UTM parameters, and tools for approval workflow.

The most effective social media management tools for small businesses

• SocialBee

You won’t discover options for inbox management or brand monitoring because it is only a scheduling tool. However, SocialBee does have a number of distinctive things to offer. Publish to Google My Business, Instagram, Twitter, Facebook, Pinterest, and LinkedIn.

• Everypost

The simplest and best social media platform for publishers to gather visual content from many sources and schedule custom posts is called Everypost.

• Agorapulse 

The mailbox, publishing, reporting, monitoring, and team collaboration tools from Agorapulse let you stay organized, save time, and manage your social media with ease.

• ContetCal

It enables content creation, planning, scheduling, and uploading simple by providing clever tools to clip, collect, and assemble ideas.

As a Digital Marketing Agency in Mauritius, we believe that the process of administering your complete social media strategy is known as social media management. It also requires determining the degree of success of your social media plan so that you may enhance it.

Read more: https://spheremedia.mu/social-media-smes/