Web design: it’s a matter of experience


Web design is no longer what it used to be. What with new trends cropping up faster than we can spell web design, it has become a necessity for brands to master sets of skills to cater for this phenomenon. While brands take time to carefully craft aesthetically pleasing websites, they often forget the fact that good web user interface is equally important.

Here are 8 guidelines to help you understand how web design can facilitate user experience on your brand’s website.


  • The simpler, the better

Bear in mind that people visit a website mainly to obtain information. Hence, it does not help to go overboard with both the graphic design and the writing parts. Web design revolves around creating an interface which is sleek to look at as well as simple to use.

Tip: colours, fonts and graphics take up space on your website. Make sure to know how, when and how frequently to use them so that they do not create clutters.

  • At a glance

The process of web design requires attentive knowledge of how internet users view a webpage. Usually, elements on a website are strategically placed so that it increases the tendency of consumers to look at them.

  • No GPS? Don’t worry, our website is easy to navigate!

The idea is to make the user experience smooth navigation across the pages. This means that web design needs to be done in such a way that in one brief look, the users understand where to look for the information they need.



  1. Make use of breadcrumbs to ensure that the user keeps track of his navigation history.
  2. Insert a search box to encourage quick search using keywords.
  3. Make sure that navigation options appear in the footer of the website.
  • Consistency is key

Effective web design encompasses the notion of having standard graphics throughout the website. This would entail having similar colour schemes, fonts and even writing style cross all pages. This creates harmony in the presentation and helps to reinforce the brand’s personality.

  • Accessibility

When we talk about making your brand’s website more accessible, we make allusion to having responsive web design to be able to maximise user experience across various platforms. This would involve content being automatically resized to fit device standards, which turns out to be more appealing to users.

  • What the Internet see, the Internet remember

Conventional web design should not be looked at differently. Since the majority of websites are fashioned in a similar style, the human eye has grown used to viewing them a certain way. It would puzzle people if the criteria are not met. Therefore, sticking to pre-set formats is all the more recommended.

  • Because we’re worth it

More than selling, brands aspire to be reliable, since this practice bumps up brand reputation. Likewise, web design team has the arduous task of building a website that reflects the brand’s credibility. Be clear and concise about what your product/service and ensure that the user sees what you are doing.

  • Adjust your focus

Ultimately, web design is about estimating what the users will want to encounter. Therefore, it is best to carry out user testing so as to gather valuable data on the response, and make necessary alterations.  Look up Loop 11 and Crazy Egg on how this process executed.

Sphere Media Technologies has many websites (informative & e-commerce) under its belt. Contact us on 433 8020, Facebook or on digital@spheremedialtd.com. We are ready to help take your company to the next level!