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Online Videos – The future of Digital Marketing

Video marketing is the hottest trend in the digital marketing industry! Video has the power to transmit a massive amount of information; a simple 15-seconds Instagram video can convey a lot of historical, emotional and academic information. It can inspire, educate, persuade and do so much more. According to Dr James McQuivey of Forrester Research, the value of a one minute video is equal to 1.8 million word. To digital marketers:

Quick! Would your target audience prefer to watch a one minute video or read 1.8 million words? Do you even have the time and resources to write 1.8 million words? This is equivalent to 3,600 typical web pages!”

This is just one simple example to show the power of a video. Not convinced yet? Have a look at 6 compelling video marketing stats that will get your mind buzzing:

2015-video-marketing

  • 78% of internet users watch videos online every week
  • 55% of users watch videos online daily
  • Online video now accounts for 50% of all mobile traffic
  • By 2017, experts predict that videos will take 69% of online traffic
  • Using the word “video” in an email subject line boosts click-through rates by 65%
  • Lastly, very helpful! 59% of senior executives prefer watching videos over reading texts

As the data shows, people are really watching videos and are hungry for more. Today, more and more platforms have video options and with an increasing amount of smartphone users, many consumers are able to view videos at their fingertips.

SEE ALSO: THE POWER OF SMARTPHONES IN DIGITAL MARKETING

So, what could all these mean for your business? Online video is unarguably changing the way audiences interact with content, ads and brands. Big brands, as well as SMEs have started to take advantage of video marketing. Did you know that 85% of consumers are more convinced to buy a product after watching a product video? People just love online videos!

Below are 6 ways you can use videos to grow your  business:

  1. Use videos to introduce yourself
  2. A welcome video on your Facebook page
  3. Share testimonials/product reviews
  4. Offer Behind The Scenes access
  5. Provide tutorials/instructions for your products
  6. Animated videos

Videos are fun and they share a human side of the brands. You can also do a video to tell the story of your brand! Through video, your audience can hear the voices and see the people behind the brand.

Online videos are definitely the future of digital marketing. If your competitors are doing it, they are already way ahead of you. If you are not doing it, get in the race before it’s too late! Get ready for the future by doing video marketing!

We hope that you enjoyed this article. We would love to hear your thoughts in the comments below.

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