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Facebook Remarketing: What you need to know

Why Facebook?

Well, because the whole world is on Facebook. So there is a really high possibility that all people who have visited your website are already hanging out on Facebook. And with Facebook Remarketing you could easily reach out to them as many times as you want, getting the most out of your initial traffic and increasing conversions like never before. Facebook is the most used social media platform in the world. There are over 1 billion people hanging out there worldwide, so without any doubt it’s too big to ignore. If you are looking for more sales, an increase in your leads list, and you want to increase your brand awareness, then you can target them again on Facebook, and you can finally do it today.

It does not matter where traffic comes from to get to your website; it can be from your PPC Campaigns, search engine optimization (organic traffic), email marketing and other marketing strategies; you can show advertisements for your business to them on Facebook and they will see it once they log in from absolutely any device they use. Don’t worry about complicated coding. Facebook has made it completely easy to do and we will guide you in every step of the process.

How it works:

example-of-remarketing-campaign

Amazing Benefits:

Intent to Purchase: Facebook remarketing improves your efficiency and likelihood in such a way that your potential customers will always love to purchase products from you. It narrows down your customer base instead of target marketing and targets only those people who are searching for the products you offer.

Brand Exposure: Facebook Remarketing is a great tool to remind your custom audiences about your brand. Displaying and ad on Facebook will help them to recall the message that they viewed on your website and display reminder ads in their news feed and in the right side ads. The more potential customers are exposed to your brand the more they will be likely to buy from you.

Improve Conversion Rate: Facebook Remarketing will help you to drive your visitors and involve them in a conversion process before a sale happens. You can also target the visitors who looked for free services from you and filled out a form to download content from your website. With these remarketing campaigns you can increase conversions and improve the sales process of your online or offline business.

Reduce loss: The most salient feature of Facebook remarketing is that it allows your brand to re-engage your past visitors who are no longer available on your website. This will reduce your loss because those customers will have more potential than the first time visitors, and they will convert with less effort.

Improve relevancy of your ads: Remarketing works because it gives you the ability to deliver ads according to your potential customer’s behavior, actions and interest. You can segment your visitors according to interest and advertise to them with highly targeted advertisement.

Cost Effective: Facebook remarketing is cost effective because you only need to pay when your customers click on your advertisement and thus you will be able to know how much you need to spend on your remarketing campaign. Your cost per click will be less because now your customers already know about your business and are familiar with your product and services.

Motivate Future Sales: If your business offers various types of products to its customers and you know their buying behavior, then you can offer them additional products and services. You can target these type of customers after a sale with a specific Facebook advertisement, and this will show them that you understand their needs.

Bring your customers back: New visitors are purchasing from you, but old customers are not interested in purchasing after some time. You can re-engage those custom audiences with some new and special offers. You need to show them that the offer you are providing is only for them and available for a limited time period. This will encourage them to purchase from your brand.

Audience Targeting: Your ability to target a specific group of audience with a specific message is more powerful than targeting all audiences with a single remarketing Page 11 advertisement. You can use Facebook custom audiences remarketing advertisements to communicate with a group or custom audience with text or display advertisement.

Reach where your customers are: One of the main benefits of a Facebook remarketing campaign is that you can reach your potential customers at their next online destination. People not only use their desktop to access Facebook, they also use mobile devices to login to their Facebook accounts. So you can target them on desktop and mobile.

Source: hubspot.com

 

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