Facebook to be rolling out 5 brilliant updates for its users!
Facebook is about to get lively and animated. The decade old social network is presenting five new and innovative changes to user profiles: 1. The option to pin featured at the top of your profile One of the biggest feature to be rolled out is the option to choose up to five featured photos that […]
Top Email Marketing Trends for 2015
Is your email marketing stale? A lot of digital marketers face the struggle of having a good amount of open rates, click through rates and conversion rates. It may be that you are sending the right email but not the right way! So how do you improve your email marketing campaign to maximise your potential […]
Coke’s “Share a Coke” campaign – A marketing success
Have you got your personalised can yet? Yes? We also have… It seems most of us have already joined the fun #ShareACoke campaign. However, do you have an idea as to where and when did Coca-Cola start this marketing campaign? Well, it all started in Sydney, Australia during 2011. During the summer of 2011, Coca-Cola […]
360–Degree video on Facebook
On the 23rd of September, Facebook introduced the 360 degree video to its newsfeed that takes users a step closer to virtual reality, permitting the users to experience the video by looking around in every direction. Users can now discover the videos by dragging their cursors in the video on the desktop or by tilting […]
How to use SEO to win more hotel booking revenue
Dear hotel marketers, what is your top priority? With the rapidly growing competition, emerging technologies and millions of potential consumers online, we know that your top target is to make it easier for potential guests to find your hotels online, right? But the question is, how will you make them find your hotel? The answer […]
Top 6 Successful PPC Strategies for Hotels in 2015
Is Pay-Per-Click (PPC) advertising part of your hotel marketing plan? PPC, also known as paid search or search engine marketing can attract more potential travellers to your website and convert the traffic into instant online booking! Even if you don’t have it active all the time, it can be a powerful tool to market to […]
5 Common Mistakes for Hotels to Avoid
Not having a presence on different screens: Most of the travellers utilize their smartphones to do online bookings or to approach travel related information. This makes it very important to have a website which works well on various screens, or else your hotel may miss out on huge opportunities. It should be easy for customers […]
Facebook launches ‘M’: its bold answer to SIRI…with real humans!
The world’s largest social network is just getting better and better… Are you ready for your free personal assistant? In the last few days of August 2015, the tech world surprisingly welcomed Facebook’s new virtual assistant, called ‘M’. David Marcus, the head of Messaging Products at Facebook defined it as follows, M is a personal […]
7 Content Marketing Tips for Hotels
Recognize your target audience and set goals The successful formula to content marketing is offering information that is particularly tailored to your customers’ interest and preferences. Prior to writing content for a website or a social media channel, the foremost step is to identify who you need to and will be talking to – business […]
3 ways to Increase Organic Website Traffic
Let’s get straight to the point! Do you want to increase your organic web traffic? Obviously yes! So, you want to boost the number of visitors reaching your website and pages on a daily basis. Good news: as long as you keep up with Google’s constant changes, it is possible to increase your web traffic. […]
