Instagram’s New “Last Online” Feature
Instagram has recently launched its new feature “Show Activity Status” that shows when the user was last active on Instagram. We should note that similar features were already available on Facebook and WhatsApp. This insight is available from the Direct Messages screen. People you have recently chatted with or you follow (NOT your followers) will get […]
Social media platforms keep changing!
Social media platforms keep adding new features to ensure brand and feature evolution based on well-researched user needs and behaviours. We know sometimes it is difficult to keep track of new or removed features. So, here is the latest round-up on what has changed lately. Facebook allows select Pages to share FB Stories! Facebook […]
Chatbots are taking over Facebook Messenger!
Chatbots – we’ve been hearing about them a lot for some time now. But many of us are still wondering just what are chatbots and what they do. A bot is simply a piece of software that automates simple tasks, like booking a cab or a flight. Chatbots are a type of bot that “live […]
Round up of Facebook’s new features – Pt 2
The most popular social media platform, Facebook keeps integrating new features in its platform. In this second article, you will get to know more about some other new features of Facebook. Facebook Messenger games A new feature was introduced in Messenger and much to the surprise of its users. Messenger is no longer just a […]
Round up of Facebook’s new features – Pt 1
New ways of engaging with your audience and even your friends Facebook Marketing with the newly added features gets even more interesting for marketers. The social media giant keeps innovating with new features that you suddenly realise you always needed. We know it’s a bit difficult to keep track of every feature that Facebook launches. […]
The importance of Inbound marketing for your business
Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. This type of marketing tries to make it easier for customers, who are already actively looking for goods or services via the Internet, to […]
Breaking a myth: Social media marketing for B2B businesses!
B2B businesses still believe that social media marketing is not for them. Even to this day B2B companies are still sceptical of the benefits of social media for their business. Nevertheless, social media marketing done in the right way is very effective for B2B companies. We will change your perception that social media marketing is […]
Creating a B2B Digital Marketing Plan
Many businesses believe that Digital Marketing has no place in the strategic planning for B2B marketing. This is because traditionally B2B business have mostly relied on above-the-line marketing, work-of-mouth, referrals and networking. One of the most important thing to bear in mind is: Who is the person/business you are trying to sell your services to? […]
Instagram album is here! Instagrammers are loving it and you, companies should too
Instagram is introducing the ability to add up to 10 photos and videos to a single post, album-style. Users can swipe through to see each individual piece of content in the post. This change means you can essentially create carousel ads for free. For those who are not aware of carousel, the latter is a highly […]
4 Digital marketing myths debunked!
Social media is evolving and that means it’s also changing the way we do business. Although it’s picked up in the last few years, the idea of social media marketing for your business has been around long enough to have spurred a few misconceptions. Sphere Media has seen brands acting out these misconceptions multiple times. […]
